Gelato pique, a loungewear brand developed by Mash Style Lab Inc., has collaborated for the first time with delicatessen PARIYA. From September 10th, shortcake-themed loungewear and miscellaneous goods will be available at Gelato pique stores and online.
A luxurious encounter between gelato pique and PARIYA SHORT CAKES. A collaboration with PARIYA, a delicatessen that has been beloved for over 20 years. Roomwear and miscellaneous goods themed around STRAWBERRY SHORTCAKE, one of the most popular items on the menu, will be on sale.
Product Lineup
MIXED KNIT THAT TURNS INTO A CAKE
A knitwear that has been given an expressive finish using ‘gelato’ material and velour moir. The knitting pattern is inspired by the cross-section of a cake. A single strawberry on top is represented by the headband.
Cake Striped Pullover 5,800 yen + tax
Cake Striped Shorts 4,400 yen + tax
Headband 2,000 yen + tax
Strawberry print on smooth satin
Choose from a lineup of 4 styles of satin pajamas that are popular in any season. Enjoy coordinating them to your liking.
Strawberry pattern shirt 6,200 yen + tax
Strawberry pattern shorts 4,200 yen + tax
Strawberry-themed goods also available
Room shoes 3,600 yen + tax
Cake jacquard blanket 5,400 yen + tax
Strawberry pattern pouch 2,800 yen + tax
Strawberry pattern tissue pouch 2,600 yen + tax
Hand towel 1,400 yen + tax
A simply designed tote bag in shortcake colors
Tote bag: ￥1,400+tax (Tote bag only available at PARIYA AOYAMA store.) Enjoy these soft and sweet treats at home.
Project Overview
・Project Name: GELATO PIQUE meets PARIYA SHORTCAKES
・Release Date and Time: Thursday, September 10th, 00:00
・Sales Channels:
Directly Managed Stores (https://gelatopique.com/Page/shoplist.aspx)
gelato pique Official Online Store (https://gelatopique.com/)
USAGI ONLINE (https://usagi-online.com/floor/gelatopique/?link=HD)
STYLE VOICE (https://stylevoice.com/)
※Only the tote bag will be sold at PARIYA Aoyama Store
PARIYA Aoyama Store
3-12-14 Kita-Aoyama, Minato-ku, Tokyo 107-0061
TEL: 03-3409-8468 FAX: 03-6690-7669
About gelato pique
Debuted in the fall of 2008 by Mash Style Lab Co., Ltd., with the concept of "dessert for adults." The brand offers loungewear that values originality in coloring and design, while also focusing on the feel and functionality of the textiles. In the fall of 2018, a freestanding store opened in New York. It is a global brand loved by many people both in Japan and abroad.
Official social media Official online store: https://gelatopique.com/
Instagram: @gelatopique_official
Twitter: https://twitter.com/_gelatopique
Facebook: www.facebook.com/gelatopique
About PARIYA
Founded in 1996, PARIYA was founded with the concept of "being a delicatessen that blends into customers' lives," and has provided daily food to people working and living in the neighborhood, aiming to be a store loved by the local community. Since its founding, the company has pursued the goal of being a "delicatessen," offering bento boxes that allow a wide range of customers, regardless of age or gender, to select meals to suit their preferences, as well as homemade gelato and cakes.
Website: http://pariya.jp
Instagram: @pariya_official
Click here for company press release details
A luxurious encounter between gelato pique and PARIYA SHORT CAKES. A collaboration with PARIYA, a delicatessen that has been beloved for over 20 years. Roomwear and miscellaneous goods themed around STRAWBERRY SHORTCAKE, one of the most popular items on the menu, will be on sale.
Product Lineup
MIXED KNIT THAT TURNS INTO A CAKE
A knitwear that has been given an expressive finish using ‘gelato’ material and velour moir. The knitting pattern is inspired by the cross-section of a cake. A single strawberry on top is represented by the headband.
Cake Striped Pullover 5,800 yen + tax
Cake Striped Shorts 4,400 yen + tax
Headband 2,000 yen + tax
Strawberry print on smooth satin
Choose from a lineup of 4 styles of satin pajamas that are popular in any season. Enjoy coordinating them to your liking.
Strawberry pattern shirt 6,200 yen + tax
Strawberry pattern shorts 4,200 yen + tax
Strawberry-themed goods also available
Room shoes 3,600 yen + tax
Cake jacquard blanket 5,400 yen + tax
Strawberry pattern pouch 2,800 yen + tax
Strawberry pattern tissue pouch 2,600 yen + tax
Hand towel 1,400 yen + tax
A simply designed tote bag in shortcake colors
Tote bag: ￥1,400+tax (Tote bag only available at PARIYA AOYAMA store.) Enjoy these soft and sweet treats at home.
Project Overview
・Project Name: GELATO PIQUE meets PARIYA SHORTCAKES
・Release Date and Time: Thursday, September 10th, 00:00
・Sales Channels:
Directly Managed Stores (https://gelatopique.com/Page/shoplist.aspx)
gelato pique Official Online Store (https://gelatopique.com/)
USAGI ONLINE (https://usagi-online.com/floor/gelatopique/?link=HD)
STYLE VOICE (https://stylevoice.com/)
※Only the tote bag will be sold at PARIYA Aoyama Store
PARIYA Aoyama Store
3-12-14 Kita-Aoyama, Minato-ku, Tokyo 107-0061
TEL: 03-3409-8468 FAX: 03-6690-7669
About gelato pique
Debuted in the fall of 2008 by Mash Style Lab Co., Ltd., with the concept of "dessert for adults." The brand offers loungewear that values originality in coloring and design, while also focusing on the feel and functionality of the textiles. In the fall of 2018, a freestanding store opened in New York. It is a global brand loved by many people both in Japan and abroad.
Official social media Official online store: https://gelatopique.com/
Instagram: @gelatopique_official
Twitter: https://twitter.com/_gelatopique
Facebook: www.facebook.com/gelatopique
About PARIYA
Founded in 1996, PARIYA was founded with the concept of "being a delicatessen that blends into customers' lives," and has provided daily food to people working and living in the neighborhood, aiming to be a store loved by the local community. Since its founding, the company has pursued the goal of being a "delicatessen," offering bento boxes that allow a wide range of customers, regardless of age or gender, to select meals to suit their preferences, as well as homemade gelato and cakes.
Website: http://pariya.jp
Instagram: @pariya_official
Click here for company press release details
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