Kate Spade New York, which celebrates positive femininity and offers a wide range of items to brighten up your life, is pleased to announce the Spade Flower Jacquard Collection, the first collection featuring the brand's signature spade flower, a floral pattern created by combining spades. The Spade Flower collection will be released seasonally, and the first campaign for the collection will launch globally in mid-August 2020.

Nicola Glass, who became Creative Director of Kate Spade New York in 2018, first focused on the brand's symbol, the spade, itself, in order to evolve the brand while respecting its core DNA - modern color usage and authentic design. This led to the creation of signature icons that express the spade in new forms, such as the "Spade Heart Twist Lock," an enamel spade turnlock closure inspired by the delightful discovery that a spade becomes a heart when rotated, smaller enamel spades, and the unique floral pattern "Spade Flower," which expresses the infinite possibilities of the spade by repeating a flower motif made up of four spades resembling petals. These evolved spades have transcended the boundaries of categories, sometimes appearing as part of designs, sometimes boldly and sometimes subtly, whether hidden in the heel of a shoe or as hardware for a handbag.


https://youtu.be/EfQX5rPb15Y
For its Fall 2020 collection, Kate Spade New York will unveil the Spade Flower Jacquard Collection, the first in a series featuring the beautiful pattern of the brand's signature icon, the Spade Flower. The "Spade Flower" collection will be released each season, changing materials, designs, and colors and sometimes even crossing category boundaries.

Creative Director Nicola Glass said, "I'm excited to announce this collection, which incorporates the Spade Flower, one of my favorite signature icons, in a new and unprecedented form, evolving the spade. For the first collection, I use the Spade Flower as a canvas, adding colorful and distinctive design details such as fruit motifs and stripes to create a pop yet practical silhouette."

■Fall 2020 Spade Flower Jacquard Collection
This season's "Spade Flower Jacquard Collection," consisting of six handbags, uses jacquard fabric developed in collaboration with Limonta (est. 1893) of Italy. While utilizing the textile, the collection features bold double-color stripes running down the middle or cherry embroidery, allowing you to enjoy the world of "Spade Flower" with practical yet unique designs.




From left: everything spade flower jacquard stripe large tote 53,000 yen (*first appearance in the spring 2020 collection), everything spade flower jacquard stripe medium tote 45,000 yen, vanity spade flower jacquard stripe mini top handle 33,000 yen (*first appearance in the spring 2020 collection) / All prices excluding tax


From left: everything cherry tricolor spade flower jacquard large tote 53,000 yen, everything cherry tricolor spade flower jacquard medium tote 45,000 yen, vanity cherry tricolor spade flower jacquard mini top handle 33,000 yen / all prices excluding tax

Comprising six styles in total - two large totes, two medium totes, and two mini top handle bags - the collection will go on sale in Japan at Kate Spade New York stores nationwide, with some exceptions, from Wednesday, August 26, 2020.

ABOUT KATE SPADE NEW YORK:
Since its launch in 1993 with six iconic handbags, Kate Spade New York has always celebrated forward-thinking femininity. Today, we've grown into a global brand offering not only handbags that enrich life and style, but also apparel, shoes, jewelry, eyewear, tech items, fragrance, children's clothing, and everything else that brightens your everyday life.

We value thoughtful design. We believe that a sophisticated yet effortless look (and mood) is the ultimate in chic. And our modern, sophisticated color palette makes our style special. Whether you can recognize this or not is the key to creating your own unique, personal style. Because for us, enjoying fashion and enjoying life are synonymous.

Kate Spade New York is a Tapestry, Inc. brand.


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