Champion will open a pop-up shop at Isetan Shinjuku's Main Building 2F Center Park/Stage #2 from April 15th to 21st. The shop will offer limited-edition items in collaboration with "beautiful people" and the illustrator "SMILE." The shop, titled "CHAMPION'S DAILY LIFE," will stock unisex lifestyle items, including sweatshirts and other American-style clothing that reflects Champion's roots, as well as hats and bags.

The collaboration with Beautiful People will include the classic hoggle dress (23,000 yen) made from jersey and sweatshirt material, a mesh maxi dress (21,000 yen), a sweatshirt with the Champion logo on the chest (15,000 yen), and a clutch bag (12,000 yen).

The collaboration with the "Smile" series will include a total of six items, including a tote bag (8,000 yen) and a clutch bag (6,000 yen), which will be sold exclusively at the store, as well as a Smile Sweat T-shirt (8,500 yen), Smile T-shirt (6,500 yen), and hat (5,000 yen), which will be sold in advance. Champion's exclusive items at the store include a travel kit (6,500 yen) with sweatshirt slippers and an eye pillow, and socks (1,500 yen).

At the venue, an embroidery service (fees apply) using dedicated sewing machines, which is usually only available at Champion directly managed stores, will be available, and on April 15th there will also be a "LIVE PAINT" event by illustrator Saeki Yuko.

During the event, customers who make a purchase at the shop will receive a free Champion original cushion (over 20,000 yen), mug (over 10,000 yen), or set of two tin badges (for all purchasers) on a first-come, first-served basis, depending on the amount spent.