"Apple Watch at Isetan Shinjuku" opened on the first floor of the main building of the Isetan Shinjuku department store on the morning of the 10th. The approximately 70-square-meter store offered try-ons and reservations for the Apple Watch, Apple Watch SPORTS, and Apple Watch EDITION. Approximately 70 people lined up before the store opened on the first day, and a lottery was held for admission. Try-ons for the Apple Watch were available from the store's opening on the 10th, and reservations for the items were accepted. Pre-orders will begin to be delivered on April 24th. Apple's online store offers 38 different sizes and colors: 20 Apple Watch models, 10 Apple Watch Sport models, and 8 Apple Watch Edition models. The Isetan Shinjuku store also offers related items such as Apple Watch bands, allowing customers to customize their Apple Watch to their liking. Furthermore, the Apple Watch Edition will be available only at select Apple stores and the Isetan Shinjuku store until the 23rd.

Masaaki Takano, manager of Isetan Shinjuku, commented, "We opened the Apple Watch Store as a place to offer customers a new experience. As innovative technologies continue to emerge in the fashion and digital fields, we would like to propose new values and lifestyles to our customers in line with Isetan Shinjuku's concept of 'FASHION MUSEUM.'"

A lottery to enter the shop will be held from 9:30 a.m. each day from the 11th to the 23rd. Customers with Isetan's house card, "i-Card," can also reserve entry online by registering as a member online.