The spirit of founder Mademoiselle Chanel is embodied in every aspect of CHANEL. One example is the iconic quilted chain bag, "2.55," introduced in February 1955. The quilted bags that evolved from it continue to captivate women today, unfading in their appeal. This is undoubtedly due to Mademoiselle Chanel's brilliant ingenuity, which transformed the practicality of quilted leather to prevent deformation into a modern, sleek design. CHANEL's fine jewelry line, "COCO CRUSH," was released in Japan on April 17th, ahead of the rest of the world. This series features five simple rings and one cuff (bracelet) featuring the iconic quilted (matelassé) pattern. The rings are available in three widths, allowing you to find the perfect fit for your finger.

What makes Chanel jewelry instantly recognizable is its rounded, plump appearance, reminiscent of leather matelassé. Available in yellow gold (ring sizes M, L, XL) and white gold (ring sizes M, L). While cool white gold is a stylish choice, we also recommend elegant yellow gold rings and cuffs, which accentuate the sophisticated, mature woman.

Coco Crush also exudes a genderless vibe. Just as it feels natural to see male models wearing Chanel jackets at Paris Fashion Week runways, this perfect style has the power to absorb gender differences. This means that wearing a pair of Coco Crush rings as wedding rings is also a stylish choice.

Of course, yellow gold and white gold can also be freely combined. The image video uses an origami toy called a cocotte in France, a type of origami found in Japan, and charmingly shows people playing with Coco Crush rings on various fingers, which also gives some nice hints on how to use the ring. By the way, the cocotte was used as the image, a play on Mademoiselle's nickname, Coco. Who would have thought that witty Chanel could be found hiding even in places like this!