French accessory brand MYSUELLY. will open a pop-up store at the Isetan Shinjuku main building's first floor handbag promotion from April 15th to 21st. The store will sell the brand's 15SS collection, which marks its first appearance in Japan, as well as bags exclusive to Isetan Mitsukoshi.

The limited edition item is the black "ALEX SMALL" (64,000 yen/limited to 20 pieces) featuring the gold "MYSUELLY." logo. It features an M-shaped buckle and U-shaped clasp, making it a Boston bag that can also be used as a shoulder bag. It will be available in black, ultramarine, peach, and mint. Other items on sale include the "ALEX MEDIUM" (98,000 to 101,000 yen), the shoulder bag "CHARLOTTE" (81,000 yen), "BABY CHARLOTTE" (60,000 yen), "GISELE" (73,000 to 78,000 yen), "LOUISE EMMA" (78,000 yen), the tote bag "JO" (102,000 yen), and the clutch bag "BRIGITTE" (56,000 to 60,000 yen).

During the event, customers who make a purchase at the shop will receive an original pouch (navy or pink, while supplies last). After the event ends, the items will be on sale at the Mitsukoshi Ginza store from May 11th to 19th.

My Sueli was founded in 2009 by two women, Geraldine Cohen and Adelaide Salvi. Adelaide was an editor at ELLE magazine, and Geraldine was a press attaché (PR) when they met and shared the desire to create feminine accessories, and the brand was born. The creative, Parisian style expresses the real clothes of Parisian women. The brand's iconic features are M-shaped buckles and U-shaped and key-shaped metal fittings.