Levi's(R) will release "Levi's(R) x PEANUTS(R) Summer 2020" on August 4th. This is the third installment, following on from 2018 and 2019, and is a classic, sporty, and colorful collection that expresses team spirit.


(C) 2020 Peanuts Worldwide LLC
In the 1980s, Levi's(R) developed a sportswear line, and the graphic design of the tags used at the time was the origin of the Levi's(R) Sport logo. Inspired by the vintage Levi's(R) sportswear available at the time, this collection features a special logo motif featuring Snoopy and Woodstock running above the Levi's(R) Sport logo, as well as sporty tracksuits reminiscent of that time. Enjoy this playful, retro collection that is perfect for everyday wear while still maintaining a sporty feel.



Price range: T-shirt 4,000 yen, Cut-off sweatshirt 7,000 yen, Hoodie 8,000 yen, Jacket 12,000 yen, Pants 10,000 yen
Available at: Levi's(R) stores nationwide and official online store

About the Levi's(R) brand
Levi's(R) created the world's first "jeans" in 1873, released the 501(R) in 1890, and has brought the world a variety of famous products based on the concept of "tradition and innovation". Levi's(R) Jeans continue to set new standards with the timeless 501(R) at their core. Loved by pioneers around the world, Levi's continues to thrive as a classic. In 2019, the brand's iconic 501(R) received the Good Design Long Life Design Award, which recognizes designs that transcend changing values and remain the standard.

About Peanuts(R)
Charles M. Schulz first introduced the Peanuts characters to the world in 1950, when "Peanuts" debuted in seven newspapers. Since then, Charlie Brown, Snoopy, and the rest of the Peanuts gang have left an indelible mark on pop culture. Peanuts animated series, including the new series "Snoopy in Space," which debuted on Apple TV+ on November 1, 2019, air as specials and daily shows on major networks and streaming services, including ABC in the U.S., Cartoon Network, and Boomerang, Family Channel in Canada, and YouTube's WildBrain Spark network globally. Fans around the world enjoy Peanuts through a wide variety of merchandise, amusement park attractions, cultural events, social media, and comic strips published in a variety of traditional print and digital formats. In 2018, Peanuts entered into a multi-year Space Act Agreement with NASA, a program designed to inspire a passion for space exploration and STEM for the next generation of kids. The Peanuts characters and related intellectual property rights are owned 41% by WildBrain, 39% by Sony Music Entertainment Inc., and 20% by the family of Charles M. Schulz.

In Japan, Sony Creative Products Inc. acts as the agent and handles the licensing business. The 70th anniversary year began on October 2, 2019, ahead of the 70th anniversary of the original comic book series on October 2, 2020.

■Related URLs
・Snoopy Japan official website http://www.snoopy.co.jp/
・Snoopy Japan official Facebook page "Snoopy Japan" https://www.facebook.com/SnoopyJapan
・Snoopy Japan official Twitter account "Snoopy Japan" https://twitter.com/snoopyjapan



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