Gucci presented Creative Director Sabato de Sarno's Spring/Summer 2025 Men's Collection at the Triennale di Milano Design Museum on June 17, 2024, at 9:00 PM (Japan time).

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Founded in 1923, the Triennale di Milano Design Museum has established itself as one of the world's leading cultural institutions specializing in design, architecture, visual arts, and performing arts. Throughout its history, it has served as a forum for innovators in art, design, creativity, and technology to gather and engage in dialogue and address contemporary social challenges, fostering culture as a means of human interaction. This echoes Sabato de Sarno's approach, creating new collections through a constant dialogue with reality.

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Like the seashore, which embraces all waves without discrimination, the museum is a completely open space that nurtures those who are drawn to it. This collection speaks of the encounter between the city and the seashore, and those who love life – incontri – ultimately. It speaks of freedom. I feel free when there is no separation between words and thoughts, actions and heart. I hope that people feel a sense of freedom and acceptance when they wear my clothes.

- Sabato de Sarno


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Freedom, energy, community. City meets seaside – incontri – : the people of a museum and the open attitude of the sea. Precision cuts and silhouettes meet vibrant, vibrant colors.


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Tailoring
Long coats in wool or bonded leather feature long vertical pockets and an extra-long slit in the back. Formal wear comes in two styles: a sharp-cut, three-button single-breasted suit with a high breakline and pressed sleeves for a precise silhouette. Matching trousers have buttoned tabs to hold the ankles in place. The other is a double-breasted jacket in lightweight poplin with a straight cut yet relaxed feel.

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Utility
Zip-up jackets are cropped, and the boxy leather jacket features a contrast collar that looks like corduroy but is made from embossed leather. Shirts are more utility pieces than classic bowling shirts, with three pockets and embellished with beaded fringe trim and embroidered floral appliqués. All shirts feature an infinity print with motifs like surfers, dolphins, hibiscus, and banana leaves.

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Coastal
The shirts are more of a utility piece than a classic bowling shirt, featuring three pockets and embellished with beaded fringe trim and embroidered floral appliqués. All shirts feature an infinity print featuring motifs such as surfers, dolphins, hibiscus, and banana leaves.

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Embroidery
Long-sleeved polo shirts are hand-knitted with sequin intarsia. Jackets in sherbet colors like green and yellow are adorned with wavy, beaded fringe.

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Shoes
Gucci's iconic Horsebit continues to evolve into sculptural pointed-toe boots and loafers. The molded sole of the GUCCI Cub3d sneaker features a 3D Interlocking G. The same molded sole with Interlocking G is also featured on the Scuba slip-on.

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Bags
Crafted from brushed leather with the Gucci logo bonded to it, these new bags are inspired by the historic Gucci luggage – valigeria – and feature detachable sections. The Gucci B line is available in both regular and mini sizes. The padded leather bags are pillow-soft and feature magnetic closures. The crossbody bag features a flap closure with signature snap-hook hardware. The functional bucket bag is crafted from vibrantly dyed canvas twill gabardine for a modern look.

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Accessories
Belts feature horsebit-inspired snap-hook closures on both ends. Bracelets and necklaces feature segmented designs reminiscent of bamboo segments. Chunky-framed sunglasses are accented with vibrant Gucci straps, whether worn on or off.

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