
Reebok has launched a women's apparel line, "Reebok Yoga," in the studio fitness category. The line began selling in August at the Reebok online store and other retailers nationwide.
Reebok has appointed world-renowned yoga expert Tara Stiles as its global fitness ambassador, introducing yoga wear incorporating her unique perspective and ideas.
The line includes four items, primarily tops and bottoms. The tops include the "Body Mind Burnout T-Shirt" (4,095 yen), available in a colorful range of orange, blue, and gray, and the smooth-feeling "Bra Top Striped Long Bra Top/Solid Long Bra Top" (5,565 yen). The bottoms include the "Performance Pants" (5,145 yen), a basic design suitable for both fitness and non-fitness activities, and the sporty "Hop Kick Capri" (4,095 yen).
Tara Stiles commented on the collection, "Each piece is fun and fashionable, yet practical and extremely soft and comfortable. It's suitable for any occasion, from the studio or gym to the street. This is the style I'm aiming for." The urban, colorful color range and fuchsia pink striped pattern reflect her personal emphasis on design.
Regarding the future development of Reebok Yoga, Reebok Brand Manager said, "The yoga exercise advocated by Tara Stiles plays a central role in Reebok's studio fitness. Through thorough marketing, Reebok Yoga aims to encourage more women to participate in yoga exercise and support women who are passionate about health and exercise. We plan to expand our lineup even further in Spring/Summer 2014."
























