Reebok launches VERBAL customizable sneakers

Jul 4, 2013

To celebrate the first anniversary of the launch of its shoe customization service, Your Reebok, in Japan, Reebok is launching the "Your Reebok Creators Project," a collaboration with celebrities associated with the brand. The first release is a model featuring musician Verbal, creative director of the Reebok Classic Collection. Two models, the red-based "INSTA PUMP FURY VERBAL model" (starting at ¥20,790, sizes 25.0-31.0cm) and the neon-colored "CLASSIC LEATHER LOW VERBAL model" (starting at ¥13,965, sizes 24.5-31.0cm), are available on the Your Reebok website from the 3rd. Your Reebok is a service exclusively available on the Reebok online shop, launched in the US in 2010. You can customize the uppers, linings, outsoles, and other parts of six models, including the "FREE STYLE" and "CrossFit Nano 2.0," with your preferred materials and colors. Including coloring, you can create your own unique shoes from over 10,000 combinations. To date, more than 2.8 million people have used the service. The service was launched in Japan in August last year.
くまがいなお
  • Verbal Design Pump Fury
  • Verbal Collaboration Classic Leather
  • Musician Verbal
  • Youry Bock celebrates its first anniversary
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