Sea New York, a New York brand created by designers Sean Monahan and Monica Paolini, has opened a pop-up shop on the second floor of the Isetan Shinjuku store. It will be open until August 19th.
The venue, titled "House of Sea," recreates the brand's showroom, office, and residence on Canal Street in New York. The shop will feature the brand's new fall/winter collection, as well as three custom-made printed dresses (¥48,300 each) and a leopard-print clutch bag (¥15,750), exclusive to the store. Four popular print sleepwear styles are also available for pre-sale.
Sea New York was founded in 2007 by Sean Monahan, who studied finance and has worked in the media and technology industries. Paolini, who worked as design director at Betsey Johnson and head designer at JILL STUART, joined the company in 2009. The brand is mainly sold at select shops in the US, such as Barney's and Steven Aran.