Shu Uemura's popular Ultime8∞ series introduces its first foam cleanser

Release Date:2020.07.01
Jun 29, 2020
Shu Uemura, the Tokyo-based makeup artist brand, will launch the new Ultime8® Sublime Beauty Cleansing Oil in Foam on July 1, 2020.


This is the first foam cleanser in the Ultime8® series, retaining the benefits of Shu Uemura's hugely popular Ultime8® Sublime Beauty Cleansing Oil. With just one pump, the rich formula easily removes sebum and makeup, leaving skin feeling fresh and comfortable, perfect for summer. It's also available for pre-order now on the official online shop.
https://www.shuuemura.jp/?p_id=SHU10166

Ultime8 ∞ Sublime Beauty Cleansing Oil in Foam
This foam delivers softness, a smooth finish, and leaves your skin feeling silky smooth!


■A fresh feeling
Dense, soft foam like a feather. It gently envelops your skin, leaving it feeling fresh and comfortable.

■High cleansing power
The DNA of Ultime8 ∞ Sublime Beauty Cleansing Oil is condensed into the foam. This foam cleanser boasts consistently powerful cleansing power, made possible by our cleansing oil experts.

■Contains Japanese Camellia Oil (*1)
Formulated with carefully selected Japanese camellia oil, which contains the same components as human sebum. It is known for its quick absorption into skin, leaving it smooth and supple.

Leading Shu Uemura cleansing oil, which sells one bottle every six seconds (*2) worldwide.
Contains ingredients common to the Ultime8™ series - Japanese Camellia Oil

100% domestically produced camellia oil is blended into Ultime8™ Sublime Beauty Cleansing Oil in Foam and Ultime8™ Sublime Beauty Cleansing Oil. It is rich in oleic acid and is known for its affinity with skin.


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Ultime8∞ Sublime Beauty Cleansing Oil in Foam
150mL 4,700 yen (excl. tax) New release from Wednesday, July 1, 2020
A soft, foamy cleanser that easily removes sebum and makeup with just one rich push, leaving skin feeling fresh.


Ultime8℠ Sublime Beauty Cleansing Oil
450mL 11,500 yen (excl. tax) 150mL 4,600 yen (excl. tax)
This legendary(*3) cleansing oil aims to provide an experience that goes beyond cleansing, making you more beautiful with every wash. It is a popular item among many as Shu Uemura's signature cleansing oil.

*1 Camellia seed oil (skin conditioning ingredient) *2 Calculated as the number of seconds per year based on total global sales in 2018. *3 About Shu Uemura

【About Shu Uemura】 http://www.shuuemura.jp
Shu Uemura is a professional makeup artist brand from Tokyo that was founded in 1967. Founder Shu Uemura was the first to elevate both makeup and skincare to the realm of beauty, based on the idea that "beautiful makeup starts with beautiful skin." Continuing that DNA, the brand continues to offer many women the shape, method, and style of beauty with a comprehensive approach. Available at its flagship store in Omotesando Hills and other department stores nationwide.



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