Shu Uemura, a Japanese makeup artist brand, will release six colors (two limited edition colors) of Rouge Unlimited Amplified Pigment, a rich and intensely pigmented lip series, on January 1, 2023. The bold, high-pigment color payoff with the highest concentration of pigment* will enhance lips vividly both day and night. *As of January 2023, in Shu Uemura's liquid rouge category.
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Model's color: RD 188 BG 977 BR 794
Rouge Unlimited Amplified Pigment is a liquid rouge that delivers vivid, powerful, and consistent color payoff with a long-lasting, transfer-resistant matte finish that resists drying and feels moisturized. Choose your favorite color from six tailor-made colors tailored to Asian skin tones.
◇Product Information
■Product name: Rouge Unlimited Amplified Pigment
■Types: 6 colors in total (2 limited colors)
■Price: 4,180 yen each (tax included) *The displayed price is the suggested retail price.
■Release date: Nationwide release on Sunday, January 1, 2023
■Pre-release date: Shu Uemura Official Online Shop: Tuesday, December 20, 2022
Shu Tokyo Makeup Box: Monday, December 26, 2022
■Pre-orders begin: Monday, December 26, 2022 *At Shu Uemura stores nationwide
◇Product overview
Three elements that deliver high color payoff, long wear, and comfortable use
While maintaining the light, comfortable feel and sophisticated fragrance, we have adopted a "film foam design" and newly installed "pigment treatment technology" to further enhance the bold, high color payoff and durability that are characteristic of "Rouge Unlimited Amplified."
Long-lasting for up to 16 hours*1
Film form design reduces color transfer.
New technology for high-color payoff*2
New pigment treatment technology gives you consistent, highly pigmented lips.
Smooth texture that doesn't dry out easily
The liquid spreads thinly and smoothly on the lips, adhering tightly.
The improved stretch formula makes it comfortable to wear.
*1 Based on the longest possible wearing time of 16 hours. Individual results may vary. Researched by Shu Uemura.
*2 According to Shu Uemura.
Six tailor-made colors tailored to Asian skin tones
Six deep colors that flatter your skin, centered around the trendy red-brown
BG977
◇6 colors in total (2 limited colors) ★: Star Shade
Functional applicator and sophisticated packaging design
The "Koyubi Applicator" is inspired by the gesture of applying lipstick with the little finger. The unique angled applicator applies the perfect amount to the lips, creating a light, thin film with just one swipe.
The long applicator can also be used to cover a wide area, while the fine tip can be used to outline the lips. The cap features a transparent black lacquer-like packaging and a new "double injection cap" with a double structure wrapped in a striking red.
Recommended way to remove lipstick
When cleansing, we recommend applying Shu Uemura's Cleansing Oil to a cotton pad, blending it into your lips, and then gently wiping it off. This will thoroughly remove the liquid lipstick, which keeps its fresh color for a long time.
■About Shu Uemura
Shu Uemura is a makeup artist brand from Tokyo that was founded in 1967.
Brand founder Shu Uemura was the first to elevate both makeup and skincare to the realm of beauty, based on the idea that "beautiful makeup starts with beautiful skin." He continues to carry on that DNA, proposing "individual beauty" with a comprehensive approach that encompasses the form, method, and style of beauty. The brand is available at department stores nationwide, including the "Shu Tokyo Makeup Box."
website: https://www.shuuemura.jp
Twitter: @shuuemurajp
>
Model's color: RD 188 BG 977 BR 794Rouge Unlimited Amplified Pigment is a liquid rouge that delivers vivid, powerful, and consistent color payoff with a long-lasting, transfer-resistant matte finish that resists drying and feels moisturized. Choose your favorite color from six tailor-made colors tailored to Asian skin tones.
◇Product Information
■Product name: Rouge Unlimited Amplified Pigment
■Types: 6 colors in total (2 limited colors)
■Price: 4,180 yen each (tax included) *The displayed price is the suggested retail price.
■Release date: Nationwide release on Sunday, January 1, 2023
■Pre-release date: Shu Uemura Official Online Shop: Tuesday, December 20, 2022
Shu Tokyo Makeup Box: Monday, December 26, 2022
■Pre-orders begin: Monday, December 26, 2022 *At Shu Uemura stores nationwide
◇Product overview
Three elements that deliver high color payoff, long wear, and comfortable use
While maintaining the light, comfortable feel and sophisticated fragrance, we have adopted a "film foam design" and newly installed "pigment treatment technology" to further enhance the bold, high color payoff and durability that are characteristic of "Rouge Unlimited Amplified."
Long-lasting for up to 16 hours*1
Film form design reduces color transfer.
New technology for high-color payoff*2
New pigment treatment technology gives you consistent, highly pigmented lips.
Smooth texture that doesn't dry out easily
The liquid spreads thinly and smoothly on the lips, adhering tightly.
The improved stretch formula makes it comfortable to wear.
*1 Based on the longest possible wearing time of 16 hours. Individual results may vary. Researched by Shu Uemura.
*2 According to Shu Uemura.
Six tailor-made colors tailored to Asian skin tones
Six deep colors that flatter your skin, centered around the trendy red-brown
BG977◇6 colors in total (2 limited colors) ★: Star Shade
Functional applicator and sophisticated packaging design
The "Koyubi Applicator" is inspired by the gesture of applying lipstick with the little finger. The unique angled applicator applies the perfect amount to the lips, creating a light, thin film with just one swipe.
The long applicator can also be used to cover a wide area, while the fine tip can be used to outline the lips. The cap features a transparent black lacquer-like packaging and a new "double injection cap" with a double structure wrapped in a striking red.
Recommended way to remove lipstick
When cleansing, we recommend applying Shu Uemura's Cleansing Oil to a cotton pad, blending it into your lips, and then gently wiping it off. This will thoroughly remove the liquid lipstick, which keeps its fresh color for a long time.
■About Shu Uemura
Shu Uemura is a makeup artist brand from Tokyo that was founded in 1967.
Brand founder Shu Uemura was the first to elevate both makeup and skincare to the realm of beauty, based on the idea that "beautiful makeup starts with beautiful skin." He continues to carry on that DNA, proposing "individual beauty" with a comprehensive approach that encompasses the form, method, and style of beauty. The brand is available at department stores nationwide, including the "Shu Tokyo Makeup Box."
website: https://www.shuuemura.jp
Twitter: @shuuemurajp
