Japanese makeup artist brand Shu Uemura has collaborated with HELLO KITTY for its 2021 Holiday Collection, with the first "shu uemura x HELLO KITTY" collection releasing in limited quantities on November 1st, 2021, and the second on November 15th. *Pre-sale will begin on October 15th, 2021 at the official online shop and global flagship beauty boutique, as well as at select other stores. In addition, to commemorate the collaboration, some products will also be available at Sanrioworld GINZA 1F from October 30th.
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
■A major collaboration with globally popular Japanese national character, "HELLO KITTY"
Shu Uemura has teamed up with "HELLO KITTY," Japan's national character beloved by people all over the world, to launch a glamorous rock collection inspired by Tokyo's nightlife scene. HELLO KITTY, beloved by global celebrities and many fashion icons alike, is dressed up even more stylishly with Shu Uemura's signature edgy, chic makeup! This collection is packed with the charm of a new HELLO KITTY that's not just cute, but bold and wild.
The first wave features 16 items that will liven up the holiday season with the diverse colors and textures you'd expect from a makeup artist brand. Highlights include an eye palette with a striking, alluring glitter that sparkles in three dimensions like a mirror ball, created specifically for this collection, and limited-edition colors from the popular Rouge Unlimited lipstick.
The second wave features four items that will update your daily makeup routine with a holiday feel. Planned releases include a highlighter for a dazzling, bold holiday look, as well as popular makeup tools decorated specifically for the collection.
Dive into the world of the most glamorous and rock collection together with HELLO KITTY, who has been transformed into a rock and wild character in this special collaboration!
■Rock the party! A sparkling Tokyo rock night with HELLO KITTY
Dress up your eyes and lips with enchanting glitter that shines three-dimensionally like a mirror ball and mesmerizingly striking seasonal colors. Be the star of the party with a dazzling and bold makeup look.
Point.1 A bold, edgy and chic makeup look
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Introducing colors and textures exclusive to the holiday collection, including enchanting glitter that shines three-dimensionally like a mirror ball and mesmerizingly striking seasonal colors. A sparkling collection based on trendy purple with a touch of glitter.
Point.2 Rich collection lineup
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
The extensive lineup ranges from makeup items such as eye palettes, lipsticks, and highlighters to popular cleansing oils, foundations, and tools to complete a dazzling and bold holiday look.
■The first collection that is sure to sell out
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Rock the Party Eye Palette
(1 type in total) <6 limited colors> 9,900 yen
Inspired by Tokyo's night scene, this eye palette is drawn in with dazzling colors and a rock-inspired HELLO KITTY motif. With a total of 10 colors including new textures and colors, such as the captivating XXL glitter that shines in three dimensions like a mirror ball, you can create anything from everyday makeup to party makeup.
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Disco Glam Eye Palette
(1 type) 7,150 yen
A warm-toned eye palette with striking rock-inspired HELLO KITTY packaging. Updated for a glamorous rock look with 6 colors including XXL Glitter, which shines in 3D like a mirror ball, and wearable new colors and textures such as Prismatic Dead Pink, reminiscent of Tokyo's nightlife. The brand's popular lipstick series, Rouge Unlimited, has also been transformed into a rock-inspired HELLO KITTY motif.
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Rouge Unlimited Disco Glitz
4,070 yen
Ruby Sparkler *Color worn by model
Dazzling Nude
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Rouge Unlimited Kinu Satin
(2 limited colors) 4,070 yen
KS RD 188
KS BR 784
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Rouge Unlimited Lacquer Shine
(1 limited color / 1 existing color) 3,740 yen
Ginger Flash
LS WN 282
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Rouge Unlimited Kinu Cream
4,180 yen
Peach Martini
Apricot Colada
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Ultime8Ⅸ Sublime Beauty Cleansing Oil
Limited edition packaging
450mL: 12,650 yen / 150mL: 5,060 yen
Shu Uemura's popular cleansing oil features a playful design featuring the rockin' HELLO KITTY.
Enjoy your daily skincare routine with HELLO KITTY.
Formulated with eight plant oils. For supple, smooth skin.
■Channel-exclusive items you can't miss
*Exclusively available at the official online shop and Global Flag Chic Beauty Boutiques
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Rouge Unlimited Kinu Satin
(1 color) 4,070 yen
VIP Auburn
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Hard Formula
(1 type) 2,860 yen
Hard 9 Seal Brown
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Rock the Party Premium Makeup Box
(1 type) 35,200 yen
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Rock the Party Mini Lip Coffret
(1 type) 7,150 yen
*Only available at the official online shop, Global Flagship Chic Beauty Boutiques, and some online shops
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
shu uemura x HELLO KITTY
First release: Limited release on Monday, November 1, 2021 / 12 items in total
Advance release: Friday, October 15, 2021
■Rock the Party Eye Palette (1 type) 9,900 yen
■Disco Glam Eye Palette (1 type) 7,150 yen
■Rouge Unlimited Disco Glitz (2 limited colors) 4,070 yen
■Rouge Unlimited Kinu Satin (2 existing colors) 4,070 yen
■Rouge Unlimited Lacquer Shine (1 limited color / 1 existing color) 3,740 yen
■Rouge Unlimited Kinu Cream (2 limited colors) 4,180 yen
■Ultime8® Supreme Beauty Cleansing Oil (2 types) 450mL: 12,650 yen / 150mL: 5,060 yen
〈2nd installment〉Limited release on Monday, November 15, 2021 / 4 items in total
Advance release: Monday, November 8, 2021
■Glitter Ball Highlighter Rosy Glare (1 type) 4,950 yen
■Glitter Ball Highlighter Crystal Mirage (1 type) 4,950 yen
■Rock the Party Gold Eyelash Curler (1 type) 2,750 yen
■Petal 55 Foundation Brush (1 type) 6,600 yen
〈Limited Product〉Limited release on Friday, October 15, 2021 / 4 items in total
□ Rouge Unlimited Kinu Satin VIP Auburn (1 color) 4,070 yen
□ Hard Formula Hard 9 Seal Brown (1 type) 2,860 yen
□ Rock the Party Premium Makeup Box (1 type) 35,200 yen
☆ Rock the Party Mini Lip Coffret (1 type) 7,150 yen
□ Rouge Unlimited Kinu Satin VIP Auburn (1 color) 4,070 yen
□ Hard Formula Hard 9 Seal Brown (1 type) 2,860 yen
□ Rock the Party Premium Makeup Box (1 type) 35,200 yen
☆Rock the Party Mini Lip Coffret (1 type) 7,150 yen
Sales Channels
■Available at Shu Uemura stores nationwide, the official online shop, and global flagship beauty boutiques
□Available at the official online shop and global flagship chic beauty boutiques
☆Available at the official online shop, global flagship chic beauty boutiques, and some online shops
About Reservations
Reservations are not accepted for all products.
*All prices shown include tax.
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
[About Shu Uemura]
Shu Uemura is a makeup artist brand founded in Tokyo in 1967. Brand founder Shu Uemura was the first to elevate both makeup and skincare to the realm of beauty, based on the belief that "beautiful makeup begins with beautiful skin." He continues to carry on that legacy, proposing "unique beauty" through a comprehensive approach that explores the forms, methods, and styles of beauty. The brand is available at department stores nationwide, including the "Shu Tokyo Makeup Box."
website: https://www.shuuemura.jp
Twitter: @shuuemurajp
Click here for company press release details
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617■A major collaboration with globally popular Japanese national character, "HELLO KITTY"
Shu Uemura has teamed up with "HELLO KITTY," Japan's national character beloved by people all over the world, to launch a glamorous rock collection inspired by Tokyo's nightlife scene. HELLO KITTY, beloved by global celebrities and many fashion icons alike, is dressed up even more stylishly with Shu Uemura's signature edgy, chic makeup! This collection is packed with the charm of a new HELLO KITTY that's not just cute, but bold and wild.
The first wave features 16 items that will liven up the holiday season with the diverse colors and textures you'd expect from a makeup artist brand. Highlights include an eye palette with a striking, alluring glitter that sparkles in three dimensions like a mirror ball, created specifically for this collection, and limited-edition colors from the popular Rouge Unlimited lipstick.
The second wave features four items that will update your daily makeup routine with a holiday feel. Planned releases include a highlighter for a dazzling, bold holiday look, as well as popular makeup tools decorated specifically for the collection.
Dive into the world of the most glamorous and rock collection together with HELLO KITTY, who has been transformed into a rock and wild character in this special collaboration!
■Rock the party! A sparkling Tokyo rock night with HELLO KITTY
Dress up your eyes and lips with enchanting glitter that shines three-dimensionally like a mirror ball and mesmerizingly striking seasonal colors. Be the star of the party with a dazzling and bold makeup look.
Point.1 A bold, edgy and chic makeup look
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Introducing colors and textures exclusive to the holiday collection, including enchanting glitter that shines three-dimensionally like a mirror ball and mesmerizingly striking seasonal colors. A sparkling collection based on trendy purple with a touch of glitter.
Point.2 Rich collection lineup
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617The extensive lineup ranges from makeup items such as eye palettes, lipsticks, and highlighters to popular cleansing oils, foundations, and tools to complete a dazzling and bold holiday look.
■The first collection that is sure to sell out
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Rock the Party Eye Palette
(1 type in total) <6 limited colors> 9,900 yen
Inspired by Tokyo's night scene, this eye palette is drawn in with dazzling colors and a rock-inspired HELLO KITTY motif. With a total of 10 colors including new textures and colors, such as the captivating XXL glitter that shines in three dimensions like a mirror ball, you can create anything from everyday makeup to party makeup.
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Disco Glam Eye Palette
(1 type)
A warm-toned eye palette with striking rock-inspired HELLO KITTY packaging. Updated for a glamorous rock look with 6 colors including XXL Glitter, which shines in 3D like a mirror ball, and wearable new colors and textures such as Prismatic Dead Pink, reminiscent of Tokyo's nightlife. The brand's popular lipstick series, Rouge Unlimited, has also been transformed into a rock-inspired HELLO KITTY motif.
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Rouge Unlimited Disco Glitz
Ruby Sparkler *Color worn by model
Dazzling Nude
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Rouge Unlimited Kinu Satin
(2 limited colors) 4,070 yen
KS RD 188
KS BR 784
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Rouge Unlimited Lacquer Shine
(1 limited color / 1 existing color) 3,740 yen
Ginger Flash
LS WN 282
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Rouge Unlimited Kinu Cream
Peach Martini
Apricot Colada
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Ultime8Ⅸ Sublime Beauty Cleansing Oil
Limited edition packaging
450mL: 12,650 yen / 150mL: 5,060 yen
Shu Uemura's popular cleansing oil features a playful design featuring the rockin' HELLO KITTY.
Enjoy your daily skincare routine with HELLO KITTY.
Formulated with eight plant oils. For supple, smooth skin.
■Channel-exclusive items you can't miss
*Exclusively available at the official online shop and Global Flag Chic Beauty Boutiques
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Rouge Unlimited Kinu Satin
(1 color) 4,070 yen
VIP Auburn
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Hard Formula
(1 type) 2,860 yen
Hard 9 Seal Brown
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Rock the Party Premium Makeup Box
(1 type) 35,200 yen
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617Rock the Party Mini Lip Coffret
(1 type) 7,150 yen
*Only available at the official online shop, Global Flagship Chic Beauty Boutiques, and some online shops
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617shu uemura x HELLO KITTY
First release: Limited release on Monday, November 1, 2021 / 12 items in total
Advance release: Friday, October 15, 2021
■Rock the Party Eye Palette (1 type) 9,900 yen
■Disco Glam Eye Palette (1 type) 7,150 yen
■Rouge Unlimited Disco Glitz (2 limited colors) 4,070 yen
■Rouge Unlimited Kinu Satin (2 existing colors) 4,070 yen
■Rouge Unlimited Lacquer Shine (1 limited color / 1 existing color) 3,740 yen
■Rouge Unlimited Kinu Cream (2 limited colors) 4,180 yen
■Ultime8® Supreme Beauty Cleansing Oil (2 types) 450mL: 12,650 yen / 150mL: 5,060 yen
〈2nd installment〉Limited release on Monday, November 15, 2021 / 4 items in total
Advance release: Monday, November 8, 2021
■Glitter Ball Highlighter Rosy Glare (1 type) 4,950 yen
■Glitter Ball Highlighter Crystal Mirage (1 type) 4,950 yen
■Rock the Party Gold Eyelash Curler (1 type) 2,750 yen
■Petal 55 Foundation Brush (1 type) 6,600 yen
〈Limited Product〉Limited release on Friday, October 15, 2021 / 4 items in total
□ Rouge Unlimited Kinu Satin VIP Auburn (1 color) 4,070 yen
□ Hard Formula Hard 9 Seal Brown (1 type) 2,860 yen
□ Rock the Party Premium Makeup Box (1 type) 35,200 yen
☆ Rock the Party Mini Lip Coffret (1 type) 7,150 yen
□ Rouge Unlimited Kinu Satin VIP Auburn (1 color) 4,070 yen
□ Hard Formula Hard 9 Seal Brown (1 type) 2,860 yen
□ Rock the Party Premium Makeup Box (1 type) 35,200 yen
☆Rock the Party Mini Lip Coffret (1 type) 7,150 yen
Sales Channels
■Available at Shu Uemura stores nationwide, the official online shop, and global flagship beauty boutiques
□Available at the official online shop and global flagship chic beauty boutiques
☆Available at the official online shop, global flagship chic beauty boutiques, and some online shops
About Reservations
Reservations are not accepted for all products.
*All prices shown include tax.
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
[About Shu Uemura]
Shu Uemura is a makeup artist brand founded in Tokyo in 1967. Brand founder Shu Uemura was the first to elevate both makeup and skincare to the realm of beauty, based on the belief that "beautiful makeup begins with beautiful skin." He continues to carry on that legacy, proposing "unique beauty" through a comprehensive approach that explores the forms, methods, and styles of beauty. The brand is available at department stores nationwide, including the "Shu Tokyo Makeup Box."
website: https://www.shuuemura.jp
Twitter: @shuuemurajp
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
