Coach has launched "WE C YOU," a campaign celebrating the LGBTQ+ community in celebration of Pride Month. Featuring Coach friends and family, including Kim Petras, Rickey Thompson and Bob the Drag Queen, the campaign advocates for everyone to be seen in their own unique light and supports Coach's values of authentic self-expression and inclusivity.

Created by the LGBTQ+ community, for the LGBTQ+ community, and launched across Coach's social media channels, the campaign includes a series of films shot by the cast on GoPro action cameras and smartphone cameras during the COVID-19 crisis and directed remotely by New York-based art director, photographer, and activist Christelle de Castro. In the films, each cast member shares their thoughts on how they feel perceived. With a powerful message about the LGBTQ+ community, encouraging support for one another and staying true to yourself, this film series emphasizes the importance of standing out in challenging times and living your powerful, authentic self, no matter who you are or where you are.

Additionally, to support the LGBTQ+ community and celebrate pride, the Coach Foundation, which develops "Dream It Real," a program committed to helping young people around the world create the future they believe is possible, has made donations as part of this initiative to the Hetrick-Martin Institute (HMI), a seven-year partner of Coach, and new partners GLSEN and the Albert Kennedy Trust (AKT).

"We are thrilled to partner with Coach to create this new film series," said Carlos Becil, Global Chief Marketing Officer, Coach. "We're proud to continue our longstanding support of the LGBTQ+ community this month and every month with this courageous and optimistic film series. The campaign's message of inclusivity and authentic self-expression is very close to our hearts, and we're honored to be able to bring this message to life by working with creative talent from the LGBTQ+ community," said Bridget Hughes, Chief Program Officer at HMI. "We're thrilled to work with our longtime partner, Coach, to demonstrate the importance of representing queer experiences. LGBTQ+ youth who experience positive images of LGBTQ+ adults are inspired to embrace and be proud of their LGBTQ+ identities. As an organization, our roots lie in youth empowerment, which is why we started by celebrating our unique community experiences."

To create the campaign, Coach also collaborated with Masami Hosono, Laura Chautin, Sinia Braxton, Matthew Mazur, Nar Rokh, and three youth from HMI: Jhad Aird, Ochan Ohak, and Mia Martine.

Coach is also celebrating Pride with the launch of its first-ever cross-category, full-range Coach "Pride Collection." The gender-inclusive collection features the iconic signature pattern in rainbow colors and includes the Academy backpack and belt bag, as well as T-shirts and sandals.

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About Coach
Coach is a global brand offering modern luxury leather goods, apparel, footwear, fragrance, eyewear, and a full range of lifestyle accessories. Founded in 1941, Coach has long been renowned for its quality craftsmanship and confident New York style. With a design approach supported by a modern vision, Coach reinvents luxury with authenticity, innovation, and modernity. Coach products are sold in approximately 55 countries through a network of directly operated stores, travel retail shops, wholesale and franchise locations, and on the official website, coach.com. Coach is a Tapestry, Inc. owned brand. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.

About the Coach Foundation
Founded in 2008, the Coach Foundation is the philanthropic arm of coaches. To date, it has donated more than $45 million to nonprofit partners around the world, helping them realize their biggest dreams.

About the Hetrick Martin Institute
The Hetrick Martin Institute (HMI) believes that all young people, regardless of their sexual orientation or gender identity, deserve to live in a safe and supportive environment where they can reach their full potential. It creates this environment for lesbian, gay, bisexual, transgender, and questioning (LGBTQ) youth, ages 13-24, and their families. Through a comprehensive package of direct support and referrals, HMI explores pathways to promoting healthy youth development. HMI staff are committed to excellence in youth support and use their expertise to create innovative programs that other organizations can use as models.

About GLSEN
GLSEN is committed to creating safe and inclusive schools for all people and envisions a world where every child learns to respect and accept all people, regardless of sexual orientation, gender identity, or gender expression. Each year, GLSEN programs and resources reach millions of students and educators in K-12 schools through action at the national, state, and local levels. For nearly 30 years, GLSEN has improved the status of LGBTQ students nationwide, addressed LGBTQ issues in education, and launched a global movement for inclusive schools. To learn more about GLSEN's advocacy policies, student leadership initiatives, school-based programs, research, and professional development for educators, visit www.glsen.org. .

About the Albert Kennedy Trust
The Albert Kennedy Trust (AKT) is a UK charity working with homeless LGBTQ+ young people, providing safe housing and a better future for them. Nearly a quarter of all young people at risk of or currently experiencing homelessness identify as LGBTQ+, and 77% of these young people report becoming homeless as a result of family neglect or abuse. Founded in Manchester in 1989 by straight ally and former foster carer Cath Hall and several other founding members, AKT has since opened branches in London and Newcastle, and in 2019 launched a new service in Bristol. In its 30 years, AKT has provided more than 250,000 homeless people with a place to sleep at night and supported more than 50,000 LGBTQ+ young people at risk of homelessness.



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