The fashion e-commerce site ZOZOTOWN has announced a sponsorship agreement with 200 members of the public who are active as official "WEARISTAs" for the fashion coordination app "WEAR."

Wearistas are the official fashionistas of the app, certified by celebrities such as models and designers, as well as ordinary users with a keen sense of fashion. Since May 2014, over 100 popular users have been certified, including a woman who has collaborated with a popular brand to create a product, and a child whose outfits posted on the app have been published in a book.

ZOZOTOWN has signed a sponsorship agreement with 200 of these Wearistas. In addition to the currently certified Wearistas, 100 new Wearistas will be selected from those who post outfits on the app by June 30th.

Going forward, ZOZOTOWN will feature outfit images of the contracted Wearistas. Wearistas will receive 100,000 yen worth of ZOZO points that can be used for shopping at Zozotown every month. The contract period is one year from the start date of the contract.