IMADA KITCHEN, a food brand development project for young people run by SHIBUYA109 Entertainment Co., Ltd., will be selling its seventh flagship product, the "Melting Bear Pancakes," jointly developed with Hattendo Co., Ltd., for a limited time from July 1st to August 30th.
The seventh and flagship product of "IMADA KITCHEN," a project to create original, unreleased Shibuya foods, is the "Melting Bear Pancakes," which were developed in collaboration with Hattendo, a Hiroshima-based brand that sells its specialty cream buns both domestically and internationally! IMADA KITCHEN has adapted the melting pancakes, a new product that Hattendo developed over a period of 10 years, for a younger audience. This innovative pancake, which can be easily eaten with one hand, has been designed to look like a "bear," popular among women around 20, creating a cute visual that will look great on social media.
In addition, we will also be selling the "Melting Egg and Bear Sandwich," an adaptation of Hattendo's melting egg sandwich, which is usually only available in Hiroshima! Don't miss this opportunity to try this special menu item that can only be eaten at IMADA KITCHEN.
■ Overview of "Melting Bear Pancakes" and "Melting Koro Tama Bear Sandwich"
Sales location: IMADA KITCHEN
Inside "MOG MOG STAND" on the 2nd basement floor of SHIBUYA109 Shibuya (2-29-1 Dogenzaka, Shibuya-ku, Tokyo)
Period: Wednesday, July 1st to Sunday, August 30th, 2020
IMADA KITCHEN special page: https://imada-kitchen.jp/news/20200624_01.php
■ Developed in collaboration with a long-established brand! Details of the collaboration menu with Hattendo, exclusive to IMADA KITCHEN (2 types)
《Melting Bear Pancake》 450 yen (excluding tax)
IMADA KITCHEN has adapted Hattendo's new product, the Melting Pancake, for younger customers. Designed to resemble a "bear," popular among women around 20, it has a cute visual that is perfect for social media. The Melting Pancake is a new product developed by Hattendo based on the concept of a "gift pancake that can be eaten with one hand." The fluffy dough, developed over 10 years, is then filled with a smooth custard cream, allowing you to enjoy both a moist texture and a melting texture at the same time. All of the carefully crafted custard cream is also handmade. The gentle flavor of maple syrup and egg fills your mouth the moment you bite into it, creating an exquisite harmony with the sweetness of the accompanying fruit. The bear's eyes and nose are made of chocolate, and the ears are made of nuts.
《Melting Egg Bear Sandwich》 450 yen (excluding tax)
This is an adaptation of Hattendo's melting egg sandwich, which is usually only available in Hiroshima. A croquette is sandwiched between the egg sandwich shaped like a bear, creating a cute and impactful sandwich. The melting egg sandwich was developed by Hattendo with the desire to "create a completely new egg sandwich with a juicy texture." The bread is made using cream bun dough. The moist bread is then hand-injected with egg salad, resulting in an unprecedented softness. The melt-in-your-mouth new egg sandwich and the fluffy croquette sandwiched in between are a perfect match. It's quite filling, but the generous amount of crunchy cabbage makes it a product that will have you coming back for another one. The bear's eyes and nose are made with chocolate, and the ears are made with nuts.
■IMADA KITCHEN produces the packaging! Hattendo's melt-in-your-mouth pancakes are now available in supermarkets nationwide
The melt-in-your-mouth pancakes and egg sandwiches used in the collaboration menu will be sold in supermarkets nationwide in the future! The packaging will be produced by IMADA KITCHEN and the products will be sold under the joint name. *Melting Pancakes/Melting Egg Sandwich (Scheduled to be sold in supermarkets nationwide from July 2020)
■ Overview of Hattendo, co-developer of the 7th flagship product
Hattendo was founded in 1933 in the port town of Mihara, Hiroshima. Currently, its flagship product is cream buns that are eaten chilled, and in addition to having 22 permanent stores nationwide, the company has also expanded overseas, primarily to Singapore and Hong Kong. Our mission is to deliver delicious and happy food, along with safety and security, to everyone who comes into contact with the products that Hattendo creates.
■ Original Shibuya food that has "not yet been released" from IMADA KITCHEN
A project run by SHIBUYA109 aimed at developing "food from Shibuya." All products consist of "one-handed food and drinks (food and drinks that can be enjoyed with one hand while eating on the go)." In addition to original menu items, the cafe features signature menu items developed in collaboration with various companies and individuals. Store operation and menu development are carried out in collaboration with SLD Co., Ltd., which provides food and beverage services such as Kawara CAFE & DINING, and content planning services in collaboration with various IP content. Opening Date: Friday, June 28, 2019 Location: MOG MOG STAND, B2, SHIBUYA109 Shibuya Operated by: SLD Inc. (http://www.sld-inc.com) Website: https://imada-kitchen.jp/
Click here for company press release details
The seventh and flagship product of "IMADA KITCHEN," a project to create original, unreleased Shibuya foods, is the "Melting Bear Pancakes," which were developed in collaboration with Hattendo, a Hiroshima-based brand that sells its specialty cream buns both domestically and internationally! IMADA KITCHEN has adapted the melting pancakes, a new product that Hattendo developed over a period of 10 years, for a younger audience. This innovative pancake, which can be easily eaten with one hand, has been designed to look like a "bear," popular among women around 20, creating a cute visual that will look great on social media.
In addition, we will also be selling the "Melting Egg and Bear Sandwich," an adaptation of Hattendo's melting egg sandwich, which is usually only available in Hiroshima! Don't miss this opportunity to try this special menu item that can only be eaten at IMADA KITCHEN.
■ Overview of "Melting Bear Pancakes" and "Melting Koro Tama Bear Sandwich"
Sales location: IMADA KITCHEN
Inside "MOG MOG STAND" on the 2nd basement floor of SHIBUYA109 Shibuya (2-29-1 Dogenzaka, Shibuya-ku, Tokyo)
Period: Wednesday, July 1st to Sunday, August 30th, 2020
IMADA KITCHEN special page: https://imada-kitchen.jp/news/20200624_01.php
■ Developed in collaboration with a long-established brand! Details of the collaboration menu with Hattendo, exclusive to IMADA KITCHEN (2 types)
《Melting Bear Pancake》 450 yen (excluding tax)
IMADA KITCHEN has adapted Hattendo's new product, the Melting Pancake, for younger customers. Designed to resemble a "bear," popular among women around 20, it has a cute visual that is perfect for social media. The Melting Pancake is a new product developed by Hattendo based on the concept of a "gift pancake that can be eaten with one hand." The fluffy dough, developed over 10 years, is then filled with a smooth custard cream, allowing you to enjoy both a moist texture and a melting texture at the same time. All of the carefully crafted custard cream is also handmade. The gentle flavor of maple syrup and egg fills your mouth the moment you bite into it, creating an exquisite harmony with the sweetness of the accompanying fruit. The bear's eyes and nose are made of chocolate, and the ears are made of nuts.
《Melting Egg Bear Sandwich》 450 yen (excluding tax)
This is an adaptation of Hattendo's melting egg sandwich, which is usually only available in Hiroshima. A croquette is sandwiched between the egg sandwich shaped like a bear, creating a cute and impactful sandwich. The melting egg sandwich was developed by Hattendo with the desire to "create a completely new egg sandwich with a juicy texture." The bread is made using cream bun dough. The moist bread is then hand-injected with egg salad, resulting in an unprecedented softness. The melt-in-your-mouth new egg sandwich and the fluffy croquette sandwiched in between are a perfect match. It's quite filling, but the generous amount of crunchy cabbage makes it a product that will have you coming back for another one. The bear's eyes and nose are made with chocolate, and the ears are made with nuts.
■IMADA KITCHEN produces the packaging! Hattendo's melt-in-your-mouth pancakes are now available in supermarkets nationwide
The melt-in-your-mouth pancakes and egg sandwiches used in the collaboration menu will be sold in supermarkets nationwide in the future! The packaging will be produced by IMADA KITCHEN and the products will be sold under the joint name. *Melting Pancakes/Melting Egg Sandwich (Scheduled to be sold in supermarkets nationwide from July 2020)
■ Overview of Hattendo, co-developer of the 7th flagship product
Hattendo was founded in 1933 in the port town of Mihara, Hiroshima. Currently, its flagship product is cream buns that are eaten chilled, and in addition to having 22 permanent stores nationwide, the company has also expanded overseas, primarily to Singapore and Hong Kong. Our mission is to deliver delicious and happy food, along with safety and security, to everyone who comes into contact with the products that Hattendo creates.
■ Original Shibuya food that has "not yet been released" from IMADA KITCHEN
A project run by SHIBUYA109 aimed at developing "food from Shibuya." All products consist of "one-handed food and drinks (food and drinks that can be enjoyed with one hand while eating on the go)." In addition to original menu items, the cafe features signature menu items developed in collaboration with various companies and individuals. Store operation and menu development are carried out in collaboration with SLD Co., Ltd., which provides food and beverage services such as Kawara CAFE & DINING, and content planning services in collaboration with various IP content. Opening Date: Friday, June 28, 2019 Location: MOG MOG STAND, B2, SHIBUYA109 Shibuya Operated by: SLD Inc. (http://www.sld-inc.com) Website: https://imada-kitchen.jp/
Click here for company press release details
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