After nearly two years of preparation, G-DRAGON and LINE FRIENDS have teamed up to create the new character "ZO&FRIENDS." The first pop-up store where visitors can experience the character's world, "ZO&FRIENDS 1st POP-UP," will be held at LINE FRIENDS SQUARE SHIBUYA from August 18 to September 1, 2025.
LINE FRIENDS SQUARE SHIBUYA exterior / photo by ©FASHION HEADLINE
The character attracted attention immediately after its unveiling, with all pre-bookings filling up in just six minutes on the opening day. The venue will feature a lineup of limited edition items such as stuffed toys, rugs, and plates, as well as a special video following the production process, an impressive media zone, and fun features such as a receipt camera and photo spots.
A scene from the video in the media zone / photo by ©FASHION HEADLINE
Photo spot / photo by ©FASHION HEADLINE
"ZO&FRIENDS" reflects inspiration from G-DRAGON's everyday life, with names such as "ZOA" based on his beloved cat and "A&NE" featuring the daisy, his symbolic flower. The name means "good friend" and is a play on the Korean word "joa" (good), combining G-DRAGON's unique sensibility with the creativity of LINE FRIENDS.
A scene from the video in the media zone / photo by ©FASHION HEADLINE
A scene from the video in the media zone / photo by ©FASHION HEADLINE
The event will also be held simultaneously at Umeda Loft and HMV stores across the country, giving a wide range of fans an opportunity to experience the world of the new characters. "ZO&FRIENDS" could only be realized by G-DRAGON, who freely traverses the boundaries of fashion and culture. Its birth suggests that it will create a new trend in character culture, which is spreading globally.
B1 store interior / photo by ©FASHION HEADLINE
Statue in front of the 1st floor entrance / photo by ©FASHION HEADLINE
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>ZO&FRIENDS
ZOA, the slow-motion, unsociable yet kind cloud cat.
A&NE, the adorable and slightly nosy daisy.
AKIZAKI, the slapstick, energetic creature born from ZOA's cloud footprints.
ZO&FRIENDS are clumsy but sincere friends. ZOA quietly and gently snuggles with you, bringing cute comfort. A&NE brings smiles with their warm words and a little bit of nosiness. AKIZAKI is unpredictable but full of energy, always putting a smile on your face. ZO&FRIENDS are perfect friends precisely because they're clumsy. We hope to become your "best friend."
◾Global Official X: https://x.com/zonfriends
◾Global Official Instagram: https://www.instagram.com/zonfriends_official/
About LINE FRIENDS
LINE FRIENDS is a global character brand that began as a stamp for the LINE communication app, used by over 200 million people worldwide. It offers original characters such as Brown, Cony, and Sally, as well as the beloved "BT21" developed in collaboration with global star BTS, NewJeans-related IP, minini, JOGUMAN, DINOTAENG, MNH, and characters from the LINE Creators Market, such as "Usamaru" and "Nekopen Biyori." Furthermore, the brand has partnered with global companies to develop IP businesses for "Genshin Impact," and has a global fanbase, primarily comprised of Gen Z. Currently, the company has expanded into 18 regions, including Seoul, New York, LA, Tokyo, and Shanghai, and operates 8 e-commerce platforms.
#ZONFRIENDS #GDRAGON #GD
#LINEFRIENDS #ZONFRIENDSPOPUP
#ZOA #ANNE #AKI #ZAKI
LINE FRIENDS SQUARE SHIBUYA exterior / photo by ©FASHION HEADLINEThe character attracted attention immediately after its unveiling, with all pre-bookings filling up in just six minutes on the opening day. The venue will feature a lineup of limited edition items such as stuffed toys, rugs, and plates, as well as a special video following the production process, an impressive media zone, and fun features such as a receipt camera and photo spots.
A scene from the video in the media zone / photo by ©FASHION HEADLINEPhoto spot / photo by ©FASHION HEADLINE"ZO&FRIENDS" reflects inspiration from G-DRAGON's everyday life, with names such as "ZOA" based on his beloved cat and "A&NE" featuring the daisy, his symbolic flower. The name means "good friend" and is a play on the Korean word "joa" (good), combining G-DRAGON's unique sensibility with the creativity of LINE FRIENDS.
A scene from the video in the media zone / photo by ©FASHION HEADLINEA scene from the video in the media zone / photo by ©FASHION HEADLINEThe event will also be held simultaneously at Umeda Loft and HMV stores across the country, giving a wide range of fans an opportunity to experience the world of the new characters. "ZO&FRIENDS" could only be realized by G-DRAGON, who freely traverses the boundaries of fashion and culture. Its birth suggests that it will create a new trend in character culture, which is spreading globally.
B1 store interior / photo by ©FASHION HEADLINEStatue in front of the 1st floor entrance / photo by ©FASHION HEADLINEZO&FRIENDS 1st POP-UP
Location: LINE FRIENDS SQUARE SHIBUYA B1F
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(Product numbers are limited, so sales will end when stock runs out. However, during this period, you can enjoy a special video in the Media Zone on the B1 floor and the statue exhibition on the 1st floor.)
Location: LINE FRIENDS SQUARE SHIBUYA B1F
>
(Product numbers are limited, so sales will end when stock runs out. However, during this period, you can enjoy a special video in the Media Zone on the B1 floor and the statue exhibition on the 1st floor.)
>
>
>
>ZO&FRIENDS
ZOA, the slow-motion, unsociable yet kind cloud cat.
A&NE, the adorable and slightly nosy daisy.
AKIZAKI, the slapstick, energetic creature born from ZOA's cloud footprints.
ZO&FRIENDS are clumsy but sincere friends. ZOA quietly and gently snuggles with you, bringing cute comfort. A&NE brings smiles with their warm words and a little bit of nosiness. AKIZAKI is unpredictable but full of energy, always putting a smile on your face. ZO&FRIENDS are perfect friends precisely because they're clumsy. We hope to become your "best friend."
◾Global Official X: https://x.com/zonfriends
◾Global Official Instagram: https://www.instagram.com/zonfriends_official/
About LINE FRIENDS
LINE FRIENDS is a global character brand that began as a stamp for the LINE communication app, used by over 200 million people worldwide. It offers original characters such as Brown, Cony, and Sally, as well as the beloved "BT21" developed in collaboration with global star BTS, NewJeans-related IP, minini, JOGUMAN, DINOTAENG, MNH, and characters from the LINE Creators Market, such as "Usamaru" and "Nekopen Biyori." Furthermore, the brand has partnered with global companies to develop IP businesses for "Genshin Impact," and has a global fanbase, primarily comprised of Gen Z. Currently, the company has expanded into 18 regions, including Seoul, New York, LA, Tokyo, and Shanghai, and operates 8 e-commerce platforms.
#ZONFRIENDS #GDRAGON #GD
#LINEFRIENDS #ZONFRIENDSPOPUP
#ZOA #ANNE #AKI #ZAKI
