On January 13, 2024, at 2:00 PM (Italian time), Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, presented the Fendi Fall/Winter 2024-25 Men's Collection at the Fendi Milan office.

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For Fendi, life is about living between the city and the countryside, in search of fresh air and even fresher ideas. The Fendi Fall/Winter 2024-25 Men's Collection reflects on the pursuit of the nobility of nature, which has been rationalized by urban cool. Through a constant dialogue between tradition and technology, a masculine wardrobe born of necessity, with a touch of Roman decadence, leaves the Fendi ateliers and reaches the world.

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Contemplating the ever-changing world of tailoring, the hybridity of silhouettes and their multiple meanings are endless questions in the world of menswear. Fendi answers them in ways that are both transcendent and astonishing. Combining deep cultural knowledge with traditional and modern technical mastery, the collection offers a wealth of European sensibility, from the soft feel of Casentino blanket wools to the waxy sheen of weatherproof fabrics and the smooth hand of loden. A wintry palette of peat and granite is joined by the brightness of burnt umber, choel and forest green, cornflower and denim blue, and cherry, grass green, canary yellow and cloud grey, all vibrant in contrast or tone-on-tone.

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The spirit of the Scottish kilt, which preaches the dualism of urban and pastoral, is infused throughout the collection, from leather wellingtons and long pleated shorts worn with hiking socks, to flat-front checked skorts and classic trousers with full pleats running down the legs. Outerwear shapes with raglan shoulders and flat leather tab buttons are accented with Selleria leather collars and contrasting accents of suede and corduroy, along with fisherman's coats and waterproof waxed jackets in FF logo canvas, and glamorous bombers and peacoats in shaved shearling with trompe l'oeil piping and seams.

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Color-blocked knitwear supports the tailoring with playful, playful accents. From the sheen of heat-pressed cable knit to the triple-layered hems and cuffs on ribbed wrap cardigans, polo sweaters, and tanks, expanding the season's versatile material vocabulary, washed denim and mohair textures are looped or shredded to resemble braided fringed fur, plissé polished leather is crafted into specialized trench coats and bomber jackets, while glossy satin and lurex shimmer throughout evening ensembles, adorned with opulent crystal "FF" logo evening brooches by Delfina Delettrez Fendi, Artistic Director of Jewelry for Fendi.

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Paying homage to the rustic yet sophisticated Selleria and the craftsmanship of leather, the accessories collection ranges from the new pillow-flat Siesta bag in striped quilting and shearling, to the modular, foldable Melon hobo and backpack styles adorned with chrome FF2 hardware. A two-tone woven leather wash bag doubles as a laid-back day bag. The smooth, cushioned shape of the Peekaboo ISeeU Soft returns with the diagonal lines of the padded Baguette Soft Trunk. On the feet, lace-up deck shoes with platform injection soles add height, while grained leather Wellington boots feature Selleria stitching all the way up to the ankle.

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Adding to the Maison's commitment to progressive partnerships between the worlds of fashion and architecture were two designs created in dialogue with Ma Yansong/MAD Architects, an architecture studio with offices in Beijing, Los Angeles and Rome. Presented on the runway today, they promote seasonal "calls and repetitions" between humans and nature with a futuristic edge. Under the creative direction of Silvia Fendi and MAD founder Ma Yansong, the Peekaboo iSeeU features a façade and handle that are deconstructed using varnished aluminum profiles, reflecting MAD's curvaceous architectural style. The futuristic slip-on sneaker features an organic injection sole and two-tone bubble detailing on the upper, along with metallic accents. Its low, flat profile creates an ergonomic design, offering this season's twisted alternative to classics. Continuing its pursuit of music and technology, Fendi also unveiled the FENDI x DEVIALET Mania portable hand speaker, featured on the Fall/Winter 2024-25 Men's runway in looks 6, 20, 32, 34, and 43. Crafted by Devialet's high-tech engineering team in France and encased in a brown, tobacco, and gold or gray, black, and silver "FF" logo technical case, this cutting-edge 360-degree stereo speaker delivers perfect high and low frequencies on the go through its unique design and proprietary acoustic mapping technology that adapts to the environment.

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The Affendi Men's Fall/Winter 2024-25 runway show, directed by Italian artist Nico Vascellari, created a geometric path through the Fendi headquarters in Milan, Italy, welcoming guests to brushed steel benches along an elongated "FF" monogram.

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Continuing FENDI's tradition of collaborating with the Italian electronic music scene to create soundtracks exclusively for the brand, the show will be enhanced by new, original music by Vasellari and DJ and producer Rocco Rampino.




https://youtu.be/qFs2FytBv1Y

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