The glowing Louis Vuitton "Giant Speedy" appears on the lawn of Miyashita Park in Shibuya

Jan 16, 2024
A giant installation of the iconic "Speedy" bag, reinterpreted by Louis Vuitton Men's Creative Director Pharrell Williams, has appeared on the lawn of Miyashita Park in Shibuya, Tokyo.

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The "Giant Speedy" installation pays homage to the Maison's iconic "Speedy" bag, which was reborn with an innovative design for the 2024 Spring/Summer Men's Collection. The Giant Speedy journey, which began in December 2023 in Chengdu, Shanghai's Zhangyuan, and Huangbu River, China, will continue with a new destination: the lawn of Miyashita Park in Shibuya Ward, Tokyo.

©LOUIS VUITTON
To celebrate the launch of Pharrell Williams' Spring/Summer 2024 Men's Collection, marking his debut as Creative Director of Louis Vuitton Men's, various activations are currently underway around the world. More than 50 Louis Vuitton stores and temporary spaces are adorned with the gold-colored Damier pattern, interpreted to reflect the architecture of each location.

©LOUIS VUITTON
In addition, the 2024 Spring/Summer Men's Collection Pop-Up Store will be open in Shibuya, Tokyo until January 21st, and visitors can enjoy the world of the collection show held on the Pont Neuf in Paris in June 2023 at the Shibuya Men's Store in MIYASHITA PARK and other locations.



"Giant Speedy" Installation
Location: Miyashita Park Lawn Square, 1-26-5 Shibuya, Shibuya-ku, Shibuya-ku
Dates: Saturday, January 13, 2024 - Sunday, February 4, 2024 *Part of the park will be closed on Tuesday, January 23 due to a power outage
Time: 8:30 AM - 10:00 PM *Starting at 9:30 AM on Wednesday, January 24
*Period and times may change due to weather or other reasons.



About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently combined innovation and style in distinctive designs, consistently delivering the finest quality. Today, through its travel luggage, bags, and accessories, the brand remains true to the creative, elegant, and practical spirit of "the essence of travel" created by its founder, Louis Vuitton. Boldness has shaped the Louis Vuitton story. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrance. These meticulously crafted products are a testament to Louis Vuitton's dedication to craftsmanship.


Contact:
Louis Vuitton Client Service
T 0120 00 1854

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