Prada presented its Fall/Winter 2024 Men's collection on the runway in Milan on January 14, 2024 at 10:00 PM (Japan time).

Courtesy of PRADA
For the Prada Fall/Winter 2024 Men's fashion show, AMO created a set design that juxtaposed office interiors with natural landscapes. The collection explores our primal and authentic humanity, our natural instincts and emotional desires, demonstrating the paradoxical conflict between these two coexisting worlds.

Courtesy of PRADA
The natural rhythm of the changing seasons dictates how people dress. These garments reflect and adapt to their different surroundings, both inside and out. They are a simple statement of a deep, essential human desire to connect with the world around us. This collection explores something fundamental: our emotional instinct to stay in tune with the natural cycles we know so well. A world with seasons and weather, not an artificial reality. These clothes reflect the idea that people are at one with their environment and the seasons, wherever they live. They are a direct expression of the desire to be immersed in nature, to experience it firsthand, and to get out and experience the world.

Courtesy of PRADA
Courtesy of PRADA
Courtesy of PRADA
Courtesy of PRADA
Courtesy of PRADA



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