CASETiFY's next collaboration program is with Hello Kitty

Event Date:2020.06.19
Jun 19, 2020
Global tech accessory brand CASETiFY is celebrating Sanrio's most iconic character, Hello Kitty, with her first capsule collection of tech accessories.


CASETiFY, a global lifestyle brand from Los Angeles, has gained popularity through social media posts featuring its customizable smartphone cases and Apple Watch bands, attracting attention from celebrities and influencers both in Japan and overseas. CASETiFY is pleased to announce two special tech accessory collections featuring Sanrio's beloved character, Hello Kitty. The Hello Kitty x CASETiFY collections will be released internationally first and will finally arrive in Japan on June 19, 2020. The Hello Kitty x CASETiFY Collection features two capsule collections: the "Mini Mart Collection" and the "Signature Collection." Both collections feature CASETiFY's high-quality tech accessories, featuring personalized designs and the iconic Hello Kitty, creating adorable designs sure to captivate any Hello Kitty fan. The "Mini Mart Collection" is a limited-edition Hello Kitty x CASETiFY collection. Based on the theme of supermarket shopping, the collection features adorable designs incorporating the colorful hues of supermarkets and everyday items. The lineup is compatible with a wide range of accessories, including iPhone cases, Apple Watch bands, AirPods ring cases, AirPods Pro ring cases, MacBook cases, and iPad cases. Incorporating CASETiFY best-selling items like the Impact Case, customers can customize their own Hello Kitty items, from special edition floaty cases to playful fruit sticker cases. Additionally, this collaboration marks the debut of a limited-edition Hello Kitty x CASETiFY milk case, designed to look like it contains milk.

At the same time, the Hello Kitty x CASETiFY collection also unveils the "Signature Collection," featuring classic Hello Kitty motifs. Red ribbons, blue overalls, and adorable whiskers... Hello Kitty's charming features are captured in the new CASETiFY Puffy Case.

"We're thrilled to have Hello Kitty as a special partner in our latest collection. This collaboration represents the best way we can at CASETiFY. We've brought Hello Kitty to CASETiFY fans globally, and we've packed her loveliness and worldview into every accessory," said Wes Ng, CEO and co-founder of CASETiFY. The Hello Kitty x CASETiFY collection is part of CASETiFY Co-Lab, CASETiFY's creative program that develops capsule collections with various brands and artists around the world. This collaboration features two notable items recently released. The first is a 2-in-1 grip stand, available in four designs. The "Mini Mart Collection" grip stand, inspired by bandages, is a portable accessory designed to make holding your smartphone easier. It features a strap designed for easy grip and propping up your smartphone. Additionally, a Hello Kitty-printed UV smartphone sanitizer is also available. This device features a built-in mercury-free sterilization lamp and wireless charging, allowing you to charge your smartphone while sterilizing the screen. The Hello Kitty UV smartphone sanitizer will be available for ¥13,200. For more information on the Hello Kitty x CASETiFY collection, please visit the CASETiFY official website: https://www.casetify.com/ja_JP/hello-kitty You can also find the collection on CASETiFY social media (Instagram: @CASETiFY_JP, Twitter: @CASETiFY_JP, Facebook: @CASETiFYJP).

Hello Kitty x CASETiFY Collection

Products include: iPhone case, AirPods case, AirPods Pro case, MacBook case, iPad case, wireless charging pad, Apple Watch band, 2-in-1 grip stand, and smartphone UV sanitizer

Retail price: ¥2,700 - ¥13,200 (tax exempt)


Visit the collection page here: https://www.casetify.com/ja_JP/hello-kitty


【About CASETiFY】
CASETiFY is a global e-commerce company founded in 2011 and based in Hong Kong and Los Angeles. Leveraging the power of e-commerce and Instagram, the brand quickly introduced smartphone cases that individuals could easily customize and order, garnering global attention as a tech accessory brand. As it continues to grow rapidly, it boasts the largest number of followers in Japan's tech accessory market and is considered a pioneer in custom cases. The brand's signature customization has attracted numerous celebrities and influencers, including international celebrities Kylie Jenner and Gigi Hadid, as well as Hikari Mori and Mayuko Kawakita. In addition to its highly successful collaboration with Pokémon in 2019, the brand has also collaborated with French fashion brand Vetements, Japanese fashion brand Sacai, international air freight carrier DHL, and Coca-Cola. In addition to launching new items, the brand plans to collaborate with influential influencers in the future. This in-demand brand continues to grow in popularity, especially among young people who value social media presence and originality.



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