CACUMA, the women's brand created by Hobonichi in collaboration with KIGI's Yoshie Watanabe, has launched its first men's brand, CACUMA U. Sales will begin in limited quantities on the official Hobonichi Store online store from 11:00 AM on June 2, 2020. You can also try on and purchase all products at Hobonichi Culturen on the 4th floor of Shibuya PARCO. (Hobonichi Store sales page: https://1101.com/store/cacuma_u/2020ss *Released at 11:00 AM on June 2nd)



Since its debut in 2013, "CACUMA" has continued to pursue comfort and elegant cuteness under the theme of "everyday wear for adults." Its striking graphic prints and simple yet playful designs have become popular, and the brand has received many requests from men who say, "I want to wear this worldview." So this time, we asked Ryosuke Uehara of KIGI to join us in the production, and the KIGI duo's vision of "CACUMA" for men was brought to life. While maintaining the theme of "everyday wear for adults," the brand will debut a lineup of six items made with comfortable materials and elegant designs that look neat and tidy.

Easy to wear on their own, yet still looks neat. Three shirts made from different materials.


*All prices include tax and do not include shipping and handling fees. Sizes are M and L (see the sales site for size details)


A smooth, silky pique blouson and linen pants with a relaxed fit.


*All prices include tax and do not include shipping fees. Sizes are M and L (see the sales site for size details).


Sales Information


■Release Date
From 11:00 AM on Tuesday, June 2nd, 2020
■Preview Site
https://www.1101.com/store/cacuma_u/2020ss/preview_1.html
https://www.1101.com/store/cacuma_u/2020ss/preview_2.html
■Retail Locations
・Official online store "Hobonichi Store" (https://1101.com/store/cacuma_u/2020ss/)
*Released at 11:00 AM on Tuesday, June 2nd
・"Hobonichi Culturen" (https://www.1101.com/hobonichi_culturen/)
Address: Shibuya PARCO 4F, 15-1 Udagawacho, Shibuya-ku, Tokyo
Opening hours: 11:30-19:30 (shortened hours) *May change according to Shibuya PARCO's opening hours.


KIGI

Established in 2012 by art directors Ryosuke Uehara and Yoshie Watanabe after they left the design company DRAFT. The name embodies the desire to liken creativity to trees, carefully nurturing each stalk to eventually create a forest. The company continues to explore new forms of graphics, working across all genres, not only in graphic design but also in the launch of ceramics and clothing brands.
Their work has won them the JAGDA Award, the Tokyo ADC Members' Award, and the Tokyo ADC Grand Prix at KIKOF in 2015. In July 2015, they opened a gallery and original shop, "OUR FAVORITE SHOP," in Shirokane, Tokyo.

▼Click here to read an interview with Shigesato Itoi about the launch of "CACUMA" (Hobonichi Itoi Shimbun, June 2013)
"Introducing the two members of KIGI." (https://www.1101.com/kigi/index.html)



We are holding a shopping support campaign. Shipping is free on purchases of 5,000 yen or more.

From 11:00 AM on May 31, 2020 to 11:00 AM on June 19, 2020, the Hobonichi Store will be offering select Hobonichi products at bold sale prices. In addition, they will be running a campaign where shipping is free (normally 770 yen) on purchases totaling 5,000 yen or more (tax included) on all Hobonichi Store products, including sale items. "CACUMA" and "CACUMA U" are also eligible for free shipping, so be sure to take advantage of this campaign.




Click here for company press release details