Gucci has cast rapper and singer Bad Bunny and model Kendall Jenner in its latest Gucci Valigeria advertising campaign. In the spirit of Gucci Ancora, envisioned by new Creative Director Sabato de Sarno, the campaign celebrates the passion for travel that is at the heart of the Gucci community.

Courtesy of Gucci
Set in the airport, the starting point and meeting point of a journey, the campaign captures the intimate atmosphere of two people embarking on a journey together through the creative lens of photographer Anthony Secraoui. These photos of Bad Bunny and Kendall Jenner slinking through the airport offer a modern interpretation of the glamorous style of 1990s jet-setters.

Courtesy of Gucci
The effortlessly sophisticated casual look is accentuated by the timeless elegance of Gucci travel bags. Bad Bunny and Kendall Jenner carry pieces from the Gucci Savoy line, emblematic of Gucci's travel story. The collection includes GG Supreme duffel bags, backpacks, hard suitcases, and trolley bags in various sizes, all featuring classic design elements like the GG pattern and Web stripe.

Courtesy of Gucci
The campaign also features a new travel bag, debuting in rubberized leather with an embossed GG pattern and neon-colored leather details.

Courtesy of Gucci
The Gucci Valigeria advertising campaign pays homage to the House's origins as a story of travel and heralds a new era of luxury and adventure, under the vision of Creative Director Sabato de Sarno.

Courtesy of Gucci



Advertising Campaign Credit
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Nikita Kuzmeko
Photographer: Anthony Seklaoui
Make-Up KJ: Mary Phillips
Make-Up BB: Mira Chai Hyde
Hair: Paul Hanlon
Stylist: Alastair McKimm
Talents: Kendall Jenner & Bad Bunny


GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Now celebrating its 100th anniversary, Gucci continues to redefine luxury while celebrating creativity, Italian craftsmanship and innovation.
Gucci is part of Kering, a global luxury group that encompasses many renowned brands in fashion, leather goods, jewelry and eyewear.