FENDI, a luxury brand based in Rome, Italy, unveiled its Spring/Summer 2024 women's collection by Artistic Director Kim Jones at 2:00 PM (Italian time) on September 20, 2023.

Courtesy of FENDI

"Every day when I'm in Rome, I walk from my hotel to the Colosseum with my earpods on, and it's like listening to the soundtrack of an imaginary film featuring fictional FENDI characters," says Kim Jones. "There's an elegance in Rome that makes you feel at ease and self-conscious – that's true luxury. With this collection, I wanted to reflect the stories of women who dress just for themselves and their lives. You can always see that in Silvia Venturini Fendi and Delfina Delettrez Fendi. Not for attention, but the reality of dressing, and the confidence and chic that comes with it. It's not about being 'something', it's about being 'someone.'"


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Walking the streets of Rome, where the ordinary is amplified and the extraordinary becomes a place where history intertwines, the past becomes the present, and the effortless individual style reflects one's inner world.


Courtesy of FENDI
With this collection, Kim Jones explores wearability with a certain Roman freedom, where imperfection becomes a more human perfection, and where luxury is found in the clothes and accessories that inspire the wearer's individuality, comfort and quiet confidence. Fendi's signature sense of "duality" permeates the collection, simultaneously practical and playful. Masculine tailoring and materials like the finest kid mohair are combined with silks and knitwear for a more fluid, feminine sensibility. The traditional curtain waistbands of tailored trousers are folded back to reveal their structure, often integrated with undulating knitwear. Washed silks on evening dresses are integrated into everyday wear, while strips of soft shearling lined with organza, utilizing Fendi's famous feather-like structure, are tailored into terrycloth-like summer skirt suits paired with work shirts. An oversized masculine car coat is elevated to a feminine level by pairing it with metal anklet ballet flats with grippy soles. Throughout the collection, masculine practicality and comfort are enhanced with feminine flair, while maintaining a sense of agency.

Courtesy of FENDI
At the same time, Fendi's past is expressed in recurring codes and motifs, dating back to the Maison's founding. The hand-stitched thread of the Selleria connects all categories in the collection and further connects to Fendi's past in fashion and leather goods. First inspired and created by a Roman saddler, the Selleria also found form in leather bags and clothing, eventually transforming into shoe hardware and reimagined in jewelry by Delfina Dellettrez Fendi, Artistic Director of Fendi Jewelry. The playful and abstract explorations of the "FF" logo reappear in the jewelry and clothing collection, boldly idealized in the brand's completely abstract color-blocking applied to intarsia leather and strapless knit dresses. The signature off-kilter palette is primarily borrowed from Karl Lagerfeld's Spring/Summer 1999 women's collection, with key dresses reworked, such as an acid yellow-coated linen slip and a trompe l'oeil silk created with a silicone Framis print.


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Silvia Venturini, Artistic Director of Accessories and Menswear, Fendi bags reflect the personality of the wearer through a variety of styles, sizes, materials and techniques. The collection eschews the idea of a single absolute object and incorporates a wide range of Fendi's pop iconography, including Peekaboo, Baguette, FENDI Origami and FENDI First, as well as a playful, color-blocked, foldable shopper that transforms into a clutch, and the new Flip. Reaffirming that there is not just one Fendi woman, there are many, encouraging them to be themselves and embrace Roman freedom.


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The show featured the composite piece "This Bitter Earth / On the Nature of Daylight," featuring Dinah Washington's "This Bitter Earth" and Max Richter's "On the Nature of Daylight."


Courtesy of FENDI

Courtesy of FENDI

Courtesy of FENDI

Courtesy of FENDI



Courtesy of FENDI

Fendi Japan
TEL. 03 6748 6233
URL. www.fendi.com