Fresh Dorayaki, created under the supervision of Eitaro Sohonpo, a long-established Japanese confectionery shop founded in 1818, is now available at FamilyMart!

Release Date:2020.05.29
May 28, 2020
FamilyMart is continually collaborating with famous specialty stores to offer authentic restaurant flavors in the comfort of your own home, even during this time of self-restraint. As people increasingly dine at home, we're bringing you the flavors of famous restaurants at your local FamilyMart, helping you enjoy even the most fulfilling moments. Our fifth collaboration product, "Kuromitsu Shimi Uma Nama Dorayaki," supervised by Eitaro Sohonpo, a long-established Japanese confectionery shop founded in 1818, will be available at FamilyMart stores nationwide from May 29, 2020. Since its release in December 2018, this wildly popular sweet has sold over one million servings.


[Product Features]
<Brown Honey Shimi Uma Nama Dorayaki>
Made with brown honey and red bean paste from the long-established Japanese confectionery shop, Eitaro Sohonpo.
Each carefully selected ingredient is combined to create a luxurious taste.
★Chubuan: Red bean paste made using a candied method that allows you to fully enjoy the flavor of the red beans
★Brown sugar syrup: Brown sugar syrup made using brown sugar from Okinawa
★Dough: Made with organic whole soybean soy sauce, adding a fragrant flavor
★Cream: A double cream combination of whipped cream with 26% milk fat blended with pure fresh cream from Hokkaido, and brown sugar syrup whipped cream

The brown sugar syrup that has been generously soaked into the dorayaki skin will fill your mouth with pleasure.
The whipped cream is squeezed into a large, round shape, creating an impactful appearance. The dorayaki skin has been opened to convey the luxuriousness of the filling, so please enjoy it with a spoon.

Enjoy the joy of FamilyMart sweets at home with this luxurious fresh dorayaki filled with specially selected "brown sugar syrup" and "red bean paste" topped with whipped cream!

*The photo was taken in February. The store is currently closed for renovations.

<Comment from Eitaro Sohonpo>
Eitaro's "Brown Sugar Syrup" is a blend of carefully selected brown sugar from Kohama Island and Iriomote Island, resulting in a mellow and rich flavor. Our [tsubuan] (red bean paste), made using all domestic ingredients, is a taste that Eitaro is particular about, allowing you to enjoy the original taste of red beans.

[Product Information]
Product Name: "Kuromitsu Shimi Uma Nama Dorayaki" supervised by Eitaro Sohonpo
Price: 276 yen (298 yen including tax)
Release Date: Friday, May 29, 2020
Retailers: Nationwide (excluding Okinawa)
*For products eligible for the reduced tax rate, the tax rate is displayed at 8%.

Under the slogan "FamilyMart, with you, at convenience stores," FamilyMart aims to be an indispensable place that goes beyond convenience, by being close to the community and connecting with each and every customer like family.



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