Starting in January, lifestyle brand Afternoon Tea LIVING will be proposing a communication theme of "Coloring your daily life with flowers."

Under the motto "spice of a day," Afternoon Tea LIVING brings seasonal flavors to everyday life to create a colorful lifestyle. Starting in January, the brand will introduce lifestyle tips that will inspire happiness through flowers under the title "Coloring your daily life with flowers."

The project features image visuals by Aoki Musubi, a creator renowned for his floral artwork. The first installment, titled "SPRING BLOSSOM," colorfully depicts baby's breath, a plant named after its profusion of white flowers that resemble a spring haze, to express the feeling of spring. Additionally, seasonal wrapping, featuring visuals directed by Aoki and arranged by designer Shiramoto Yuka, will be released sequentially from January 19th. A special video conveying the brand's unique worldview is also scheduled to be released.

In addition, to commemorate the start of "Coloring your daily life with flowers" from January 26th to February 1st, a service will be offered in which non-saleable flower tea will be distributed to customers who purchase products on a first-come, first-served basis each day.