The secret to great coffee is surprisingly simple,” says Masafumi Osawa, owner of Mui, a coffee shop in Motosumiyoshi, Kanagawa.
... The roasting factory can be seen through the glass at the back of the shop. There, the roasting staff carefully removes damaged beans by hand, and only carefully selected beans are slowly roasted in a small roaster.
In the roasting factory inside Mui, damaged beans are removed by hand one by one.
Beans being roasted.
Various varieties of beans lined up on the counter
Osawa's journey to great coffee has as its goal the "ideal deliciousness," and like cooking toward that goal, he works backwards to plan the process for the flavor. From proper roasting to bean selection, the standard is always whether the coffee is delicious... His thinking is quite simple, building on the basics and teaching us the importance of returning to the essence of flavor. On February 4th, just before Valentine's Day, HOHO Smile EVENTS will host "Mui's Coffee Seminar for Valentine's Day," with Osawa as host. During this seminar, participants will taste and compare coffees brewed from seven or eight different beans carefully selected by Osawa, helping them find the perfect coffee for them. They will also learn drip-brewing tips for enjoying delicious coffee at home, helping them take the first step toward a delicious coffee lifestyle. "For example, when it comes to French wine, people are asked about its origin, such as Bordeaux, Burgundy, or Rhône. But when it comes to Colombian coffee, they rarely ask where in Colombia it's from. Even though coffee has become more familiar, it still remains a challenging experience. I hope that this event will allow people to discover new flavors and stories, and that coffee will become a part of their lives," says Osawa. Why not explore what "delicious" tastes like to your own taste buds and discover your favorite coffee?
Mui Owner, Osawa Masafumi
【HOHO#006 Workshop Overview】
※Registration has closed as we have reached capacity※
Title: #006 Mui Coffee Seminar for Valentine's Day
HOST: Osawa Masafumi (Mui Representative)
Date and Time: Saturday, February 4th, 14:00-16:00 Registration: 13:45 onwards
Venue: H.P.DECO
Capacity: 8 people
Participation Fee: 3,000 yen (tax included) / Coffee and chocolate sweets included)
*If there are a large number of applications, we will hold a lottery. Thank you for your understanding.
What to bring: Nothing (please come empty-handed)
How to apply: Send an email to hpdeco_contact@hpgrp.com (Kitahama).
Please write "Reservation for HOHO #006 on February 4th" in the subject line,
and write 1) your name and 2) phone number in the body of the email when you apply.
You will receive an email confirming your reservation at a later date.
*At the end of the event, you will be able to enjoy coffee served in cups by Astier de Villatte, a Parisian ceramics brand.
【H.P.DECO】
〒108-0072
5-2-11 Jingumae, Shibuya-ku, Tokyo
Business hours: 11:00-19:30
Irregular holidays
TEL: 03-3406-0313 (Contact: Kitahama)
MAIL: hpdeco@hpgrp.com
... The roasting factory can be seen through the glass at the back of the shop. There, the roasting staff carefully removes damaged beans by hand, and only carefully selected beans are slowly roasted in a small roaster.
In the roasting factory inside Mui, damaged beans are removed by hand one by one.
Beans being roasted.
Various varieties of beans lined up on the counter
Osawa's journey to great coffee has as its goal the "ideal deliciousness," and like cooking toward that goal, he works backwards to plan the process for the flavor. From proper roasting to bean selection, the standard is always whether the coffee is delicious... His thinking is quite simple, building on the basics and teaching us the importance of returning to the essence of flavor. On February 4th, just before Valentine's Day, HOHO Smile EVENTS will host "Mui's Coffee Seminar for Valentine's Day," with Osawa as host. During this seminar, participants will taste and compare coffees brewed from seven or eight different beans carefully selected by Osawa, helping them find the perfect coffee for them. They will also learn drip-brewing tips for enjoying delicious coffee at home, helping them take the first step toward a delicious coffee lifestyle. "For example, when it comes to French wine, people are asked about its origin, such as Bordeaux, Burgundy, or Rhône. But when it comes to Colombian coffee, they rarely ask where in Colombia it's from. Even though coffee has become more familiar, it still remains a challenging experience. I hope that this event will allow people to discover new flavors and stories, and that coffee will become a part of their lives," says Osawa. Why not explore what "delicious" tastes like to your own taste buds and discover your favorite coffee?
Mui Owner, Osawa Masafumi
【HOHO#006 Workshop Overview】
※Registration has closed as we have reached capacity※
Title: #006 Mui Coffee Seminar for Valentine's Day
HOST: Osawa Masafumi (Mui Representative)
Date and Time: Saturday, February 4th, 14:00-16:00 Registration: 13:45 onwards
Venue: H.P.DECO
Capacity: 8 people
Participation Fee: 3,000 yen (tax included) / Coffee and chocolate sweets included)
*If there are a large number of applications, we will hold a lottery. Thank you for your understanding.
What to bring: Nothing (please come empty-handed)
How to apply: Send an email to hpdeco_contact@hpgrp.com (Kitahama).
Please write "Reservation for HOHO #006 on February 4th" in the subject line,
and write 1) your name and 2) phone number in the body of the email when you apply.
You will receive an email confirming your reservation at a later date.
*At the end of the event, you will be able to enjoy coffee served in cups by Astier de Villatte, a Parisian ceramics brand.
【H.P.DECO】
〒108-0072
5-2-11 Jingumae, Shibuya-ku, Tokyo
Business hours: 11:00-19:30
Irregular holidays
TEL: 03-3406-0313 (Contact: Kitahama)
MAIL: hpdeco@hpgrp.com
