RIMOWA will release its latest brand campaign, "Never Still 4," on September 7th, marking a new step forward as a leading travel maison.
Courtesy of RIMOWA
In recent years, RIMOWA has partnered with iconic figures who are constantly evolving around the keyword "travel." This brand campaign tells the story of RIMOWA's evolution as a brand.
Courtesy of RIMOWA
People are increasingly realising that travel is more than just a means of transportation - it can also bring about inner transformation. The fourth chapter of the Never Still campaign sees the story of a new wave of travellers unfold.
Courtesy of RIMOWA
The campaign features world-class athlete Lewis Hamilton, whose long and storied career in Formula One has seen him travel the globe. His openness to the new places he visits and the people he meets there continues to inspire people all over the world.
Courtesy of RIMOWA
"I've spent my entire career traveling the world, both as a driver and as a person. Exposing myself to new places and perspectives has taught me to never stop challenging myself, to challenge my own way of thinking and to embrace the world's endless possibilities. Home is a place for introspection, but it's through travel that I find inspiration."
— Lewis Hamilton
Global superstar Rosé from BLACK PINK also stars in the campaign, bringing a fresh perspective on the meaning of 'HOME' and what really matters when it comes to traveling with purpose.
Courtesy of RIMOWA
"Travel has allowed me to expand the meaning of home. As travel has become an essential part of my life, I realised that home isn't so much a specific place, but a state of mind. It's a collection of memories, experiences and people that gives me a sense of belonging."
— Rosé (BLACK PINK)
And from the world of football, Kylian Mbappé is inspiring change among young people around the world with his inspiring work on and off the pitch.
Courtesy of RIMOWA
"Traveling allows you to see different parts of life and learn so much. It has also introduced me to some incredible people I would never have expected to meet."
— Kylian Mbappé
Commenting on the campaign, Emily de Vitis, Senior Vice President of Product & Marketing, said: "The fourth chapter of our Never Still campaign explores what travel means and how it will evolve in the post-pandemic era. We are thrilled to be working with such a global icon who shares our vision of purposeful travel." The "Never Still 4" advertising campaign will launch globally on September 7th.
https://youtu.be/HcxCAmCBJ88
Lewis Hamilton
In this film, Lewis Hamilton reflects on and focuses on the fresh perspectives his travels have given him. Leaving his role as a driver battling the harshest conditions, the film portrays him as a traveler, taking in the sights and relaxing as he journeys through Mexico City. Filmed from inside the car as he drives through various scenes, the footage offers a glimpse of the places he's visited through Luis's eyes, capturing the essence of life he's learned from the people and places around him.
Rosé (BLACK PINK)
The film shows a more personal, human side of Luis, away from the world of K-pop. It focuses on her connection to the world around her, and the meaning of "home" and its impact on her. We see her exploring Paris and its surroundings, imagining places she's been to and places she wants to visit in the future.
Kylian Mbappé
Kylian is currently known as one of the most talented players in the world of football.
This campaign showcases Kylian for who he really is: not just as a footballer, but as a person. Through his visit to the Philharmonie de Paris with Kylian Mbappé's students, the film explores the positive aspects of travel and the evolution that nurturing the next generation can bring.
Courtesy of RIMOWA
About RIMOWA
RIMOWA is widely recognized as a world leader in high-performance premium luggage. Founded in 1898, RIMOWA has been committed to creating high-quality, innovative products, introducing aluminum to its suitcases in 1937 and polycarbonate in 2000. Most of the product development and manufacturing, from product development to the highly skilled craftsmanship of our exquisite products, is carried out in Cologne, Germany, where the company was founded. We became part of the LVMH Group in January 2017. In 2021, we launched the "Never Still" collection of soft bags for everyday use, continuing our evolution as a mobility brand. URL: www.rimowa.com
RIMOWA Client Service
Tel 03-4571-1319
Courtesy of RIMOWAIn recent years, RIMOWA has partnered with iconic figures who are constantly evolving around the keyword "travel." This brand campaign tells the story of RIMOWA's evolution as a brand.
Courtesy of RIMOWAPeople are increasingly realising that travel is more than just a means of transportation - it can also bring about inner transformation. The fourth chapter of the Never Still campaign sees the story of a new wave of travellers unfold.
Courtesy of RIMOWAThe campaign features world-class athlete Lewis Hamilton, whose long and storied career in Formula One has seen him travel the globe. His openness to the new places he visits and the people he meets there continues to inspire people all over the world.
Courtesy of RIMOWA"I've spent my entire career traveling the world, both as a driver and as a person. Exposing myself to new places and perspectives has taught me to never stop challenging myself, to challenge my own way of thinking and to embrace the world's endless possibilities. Home is a place for introspection, but it's through travel that I find inspiration."
— Lewis Hamilton
Global superstar Rosé from BLACK PINK also stars in the campaign, bringing a fresh perspective on the meaning of 'HOME' and what really matters when it comes to traveling with purpose.
Courtesy of RIMOWA"Travel has allowed me to expand the meaning of home. As travel has become an essential part of my life, I realised that home isn't so much a specific place, but a state of mind. It's a collection of memories, experiences and people that gives me a sense of belonging."
— Rosé (BLACK PINK)
And from the world of football, Kylian Mbappé is inspiring change among young people around the world with his inspiring work on and off the pitch.
Courtesy of RIMOWA"Traveling allows you to see different parts of life and learn so much. It has also introduced me to some incredible people I would never have expected to meet."
— Kylian Mbappé
Commenting on the campaign, Emily de Vitis, Senior Vice President of Product & Marketing, said: "The fourth chapter of our Never Still campaign explores what travel means and how it will evolve in the post-pandemic era. We are thrilled to be working with such a global icon who shares our vision of purposeful travel." The "Never Still 4" advertising campaign will launch globally on September 7th.
https://youtu.be/HcxCAmCBJ88
Lewis Hamilton
In this film, Lewis Hamilton reflects on and focuses on the fresh perspectives his travels have given him. Leaving his role as a driver battling the harshest conditions, the film portrays him as a traveler, taking in the sights and relaxing as he journeys through Mexico City. Filmed from inside the car as he drives through various scenes, the footage offers a glimpse of the places he's visited through Luis's eyes, capturing the essence of life he's learned from the people and places around him.
Rosé (BLACK PINK)
The film shows a more personal, human side of Luis, away from the world of K-pop. It focuses on her connection to the world around her, and the meaning of "home" and its impact on her. We see her exploring Paris and its surroundings, imagining places she's been to and places she wants to visit in the future.
Kylian Mbappé
Kylian is currently known as one of the most talented players in the world of football.
This campaign showcases Kylian for who he really is: not just as a footballer, but as a person. Through his visit to the Philharmonie de Paris with Kylian Mbappé's students, the film explores the positive aspects of travel and the evolution that nurturing the next generation can bring.
Courtesy of RIMOWAAbout RIMOWA
RIMOWA is widely recognized as a world leader in high-performance premium luggage. Founded in 1898, RIMOWA has been committed to creating high-quality, innovative products, introducing aluminum to its suitcases in 1937 and polycarbonate in 2000. Most of the product development and manufacturing, from product development to the highly skilled craftsmanship of our exquisite products, is carried out in Cologne, Germany, where the company was founded. We became part of the LVMH Group in January 2017. In 2021, we launched the "Never Still" collection of soft bags for everyday use, continuing our evolution as a mobility brand. URL: www.rimowa.com
RIMOWA Client Service
Tel 03-4571-1319
