BOSS and German car manufacturer PORSCHE have unveiled an exciting new capsule collection for Fall/Winter 2023, combining color, retro charm and bold, innovative design. The latest campaign, featuring Colombian singer MALUMA, focuses on the combination of incredibly smart casual wear and the sheer joy of driving.
Courtesy of HUGO BOSS
Photographed by photographer Matthew Brookes and creatively helmed by Trey Laird and his agency, Team Laird, this understated yet charming concept sees Maluma showcase the latest designs from a forward-thinking, sophisticated collection that embodies the drive and determination of BOSS, alongside classic Porsche.
Courtesy of HUGO BOSS
This latest installment in our ongoing and historic collaboration with PORSCHE features a refreshing assortment of premium athleisure and elevated casual pieces, highlighted by subtle neon details and a stylish use of seasonal colours combined with vintage-inspired prints.
Courtesy of HUGO BOSS
Like previous collections, the capsule collection includes staple pieces such as leather jackets, polo shirts, jeans, caps and sneakers.
Courtesy of HUGO BOSS
The names of both brands have been reinterpreted with rounded logo patches, and a new silhouette is framed in a houndstooth pattern that makes it instantly recognizable as a PORSCHE. The knit sweatshirt and sweatpants are available in autumnal colours.
Courtesy of HUGO BOSS
The collection will be released gradually this week and will be available to purchase at boss.com and in select stores nationwide.
BOSS and HUGO BOSS
BOSS is for bold, self-determined people who live their lives with passion, style and purpose. The collection features dynamic and modern designs and, as BOSS, encourages people to embrace their individuality, wholeheartedly and unapologetically. The range includes heritage tailoring, performance suiting, casual wear, denim, athleisure and accessories. The brand also offers licensed fragrances, eyewear, watches, and children's clothing. The world of BOSS can also be experienced in more than 400 directly operated stores around the world. BOSS is the core brand of HUGO BOSS, a leading company in the premium segment of the global apparel market. Comprised of the two brands BOSS and HUGO, the group offers collections at approximately 7,400 points of sale in 132 countries and online in 70 countries at hugoboss.com. Headquartered in Metzingen, Germany, the company employs approximately 17,000 people worldwide and is expected to generate sales of 3.7 billion euros in fiscal year 2022.
Contact:
Hugo Boss Japan Co., Ltd.
TEL: 03-5774-7670
BOSS.COM
INSTAGRAM: instagram.com/boss
FACEBOOK: facebook.com/hugoboss
YOUTUBE: youtube.com/boss
TIKTOK: tiktok.com/@boss
Courtesy of HUGO BOSSPhotographed by photographer Matthew Brookes and creatively helmed by Trey Laird and his agency, Team Laird, this understated yet charming concept sees Maluma showcase the latest designs from a forward-thinking, sophisticated collection that embodies the drive and determination of BOSS, alongside classic Porsche.
Courtesy of HUGO BOSSThis latest installment in our ongoing and historic collaboration with PORSCHE features a refreshing assortment of premium athleisure and elevated casual pieces, highlighted by subtle neon details and a stylish use of seasonal colours combined with vintage-inspired prints.
Courtesy of HUGO BOSSLike previous collections, the capsule collection includes staple pieces such as leather jackets, polo shirts, jeans, caps and sneakers.
Courtesy of HUGO BOSSThe names of both brands have been reinterpreted with rounded logo patches, and a new silhouette is framed in a houndstooth pattern that makes it instantly recognizable as a PORSCHE. The knit sweatshirt and sweatpants are available in autumnal colours.
Courtesy of HUGO BOSSThe collection will be released gradually this week and will be available to purchase at boss.com and in select stores nationwide.
BOSS and HUGO BOSS
BOSS is for bold, self-determined people who live their lives with passion, style and purpose. The collection features dynamic and modern designs and, as BOSS, encourages people to embrace their individuality, wholeheartedly and unapologetically. The range includes heritage tailoring, performance suiting, casual wear, denim, athleisure and accessories. The brand also offers licensed fragrances, eyewear, watches, and children's clothing. The world of BOSS can also be experienced in more than 400 directly operated stores around the world. BOSS is the core brand of HUGO BOSS, a leading company in the premium segment of the global apparel market. Comprised of the two brands BOSS and HUGO, the group offers collections at approximately 7,400 points of sale in 132 countries and online in 70 countries at hugoboss.com. Headquartered in Metzingen, Germany, the company employs approximately 17,000 people worldwide and is expected to generate sales of 3.7 billion euros in fiscal year 2022.
Contact:
Hugo Boss Japan Co., Ltd.
TEL: 03-5774-7670
BOSS.COM
INSTAGRAM: instagram.com/boss
FACEBOOK: facebook.com/hugoboss
YOUTUBE: youtube.com/boss
TIKTOK: tiktok.com/@boss
