French photographer Arnaud Lageny photographed Kenshi Yonezu, a musician and artist with a diverse and iconic career. Yonezu is wearing the latest looks from the LOEWE FW23 Men's Collection.
Courtesy of LOEWE
Offering a rare opportunity to enter Kenshi Yonezu's creative space, the campaign features the manga, novels, poetry, and anime that have profoundly influenced his sensibility.
Courtesy of LOEWE
In the hollow space, Yonezu poses with the new Puzzle Tote, a studded shirt revealing metal angel wings, a twisted coat crafted from soft lambskin, and accentuated round-toe lace-up derby shoes. All pieces feature LOEWE's signature details.
Courtesy of LOEWE
He also lies on a bed in pixelated jeans and a denim jacket, ponders at the piano in a lambskin workwear jacket, and floats above tatami mats in a vivid green draped cardigan.
Courtesy of LOEWE
Courtesy of LOEWE
Courtesy of LOEWE
Comment from Creative Director Jonathan Anderson:
Product shots include the two-tone Puzzle Tote, the red mushroom-print Puzzle Bag, the Cuby Crossbody Bag, and the Campo lace-up shoes in black calfskin.
Courtesy of LOEWE
Courtesy of LOEWE
#LOEWE
#LOEWEFW23
Courtesy of LOEWEOffering a rare opportunity to enter Kenshi Yonezu's creative space, the campaign features the manga, novels, poetry, and anime that have profoundly influenced his sensibility.
Courtesy of LOEWEIn the hollow space, Yonezu poses with the new Puzzle Tote, a studded shirt revealing metal angel wings, a twisted coat crafted from soft lambskin, and accentuated round-toe lace-up derby shoes. All pieces feature LOEWE's signature details.
Courtesy of LOEWEHe also lies on a bed in pixelated jeans and a denim jacket, ponders at the piano in a lambskin workwear jacket, and floats above tatami mats in a vivid green draped cardigan.
Courtesy of LOEWECourtesy of LOEWECourtesy of LOEWEComment from Creative Director Jonathan Anderson:
"It's an honor to collaborate with Kenshi Yonezu, one of Asia's most influential musical artists. My collections often explore masculinity, and the ambiguous, introspective energy of Yonezu's music resonates so well with LOEWE menswear. This year marks LOEWE's 50th anniversary in Japan, so the timing was perfect. I look forward to continuing this meaningful cultural dialogue."
Product shots include the two-tone Puzzle Tote, the red mushroom-print Puzzle Bag, the Cuby Crossbody Bag, and the Campo lace-up shoes in black calfskin.
Courtesy of LOEWECourtesy of LOEWEPop-Up and Advertising Campaign
A pop-up event for the FW23 Men's Collection will be held at two of Loewe's flagship stores in Tokyo, Casa Loewe Tokyo and Loewe Omotesando, from August 16th to 23rd. The campaign will feature art-like showpieces from the runway, ordered from Paris, including the "Angel Wings" look worn by Yonezu. Additionally, outdoor advertising for this campaign will begin nationwide on Monday, August 7th. The campaign will also feature Yonezu on the cover of the special edition of HIGHSNOBIETY JAPAN, released on September 1st, and will also feature a 16-page interview. Pop-up event period: August 16th (Wed) - August 23rd (Wed)
Click here for the full campaign details:
https://www.loewe.com/jap/ja/stories-collection/fw23-men-yonezukenshi.html
A pop-up event for the FW23 Men's Collection will be held at two of Loewe's flagship stores in Tokyo, Casa Loewe Tokyo and Loewe Omotesando, from August 16th to 23rd. The campaign will feature art-like showpieces from the runway, ordered from Paris, including the "Angel Wings" look worn by Yonezu. Additionally, outdoor advertising for this campaign will begin nationwide on Monday, August 7th. The campaign will also feature Yonezu on the cover of the special edition of HIGHSNOBIETY JAPAN, released on September 1st, and will also feature a 16-page interview. Pop-up event period: August 16th (Wed) - August 23rd (Wed)
Click here for the full campaign details:
https://www.loewe.com/jap/ja/stories-collection/fw23-men-yonezukenshi.html
#LOEWE
#LOEWEFW23
