Two new fragrances, Foreste di Seta and Chieri di Seta, will be released in the Storie di Seta fragrance collection, inspired by Ferragamo's iconic silk creations, on July 26, 2023. Just as the motifs of Ferragamo's beautiful silk items have been woven from precious threads for decades, Storie di Seta is a unique collection that weaves together a variety of dreams, colors, and emotions. The fantastical worldview at its core is further expanded and powerfully vibrant through the landscape woven by the two new fragrances.
Following Giardini di Seta, Jungle di Seta, Savane di Seta and Oceani di Seta, the new fragrances Foreste di Seta and Chieri di Seta further enrich our unique and multifaceted range. Use them alone or layer them to create your own unique scent.
With its silky and mysterious bouquet, Foreste di Seta evokes lush, wild forests, filled with mystical powers and natural wonders. Aromatic top notes of clary sage oil blend with the signature filo di seta (silk thread) accord and crunchy walnut heart notes, common to the Storie di Seta collection, for an impactful and energizing experience. The smoky allure of Madagascar vetiver oil balances the energy and calms the mind, gradually building to a stunning woody-green fragrance that captivates the senses.
Chieri di Seta is a musky-fruity fragrance with a rhythmic, electrifying contrast of warmth and freshness, radiating a radiance reminiscent of a clear, almost intoxicating sky. The exhilarating spicy notes of Madagascar black pepper oil complement the subtle sweetness of blueberry and the distinctive twist of the Filo di Seta accord, all wrapped in a soft, powdery touch of musk.
The familiar, elegant shape of the bottles is captivating with a silver-colored cap engraved with the Ferragamo logo. The Foreste di Seta bottle evokes an enchanting shady landscape of weeds, green leaves and delicious berries, inhabited by adorable animals. Meanwhile, the Chieri di Seta bottle is reminiscent of an enchanting painting, featuring beautiful parrots, butterflies and plants gathered under a violet sky.
The motifs on each bottle are reproduced in an innovative ceramic decoration that is visible from all angles. The elaborately decorated bottles evoke fantastical visions, enchanting imagery and extraordinary stories about silk, and their beauty has made them sought-after objects, becoming collector's items to be treasured forever.
The new advertising campaign continues the collection's overall image, evoking dreams and magic to create a surreal world where the everyday transforms into the extraordinary. A surreal scenario featuring vibrant flora and fauna - giant animals, vibrant flowers and towering trees - celebrates the enchantment of the six Storie di Seta fragrances in the foreground.
#FERRAGAMO #StoriediSeta
(Left) Ferragamo Foreste di Seta Eau de Parfum
(Right) Ferragamo Chieri di Seta Eau de Parfum
50mL each 10,560 yen / 100mL each 14,850 yen *All prices include tax
Nationwide release on Wednesday, July 26, 2023
Following Giardini di Seta, Jungle di Seta, Savane di Seta and Oceani di Seta, the new fragrances Foreste di Seta and Chieri di Seta further enrich our unique and multifaceted range. Use them alone or layer them to create your own unique scent.
With its silky and mysterious bouquet, Foreste di Seta evokes lush, wild forests, filled with mystical powers and natural wonders. Aromatic top notes of clary sage oil blend with the signature filo di seta (silk thread) accord and crunchy walnut heart notes, common to the Storie di Seta collection, for an impactful and energizing experience. The smoky allure of Madagascar vetiver oil balances the energy and calms the mind, gradually building to a stunning woody-green fragrance that captivates the senses.
Chieri di Seta is a musky-fruity fragrance with a rhythmic, electrifying contrast of warmth and freshness, radiating a radiance reminiscent of a clear, almost intoxicating sky. The exhilarating spicy notes of Madagascar black pepper oil complement the subtle sweetness of blueberry and the distinctive twist of the Filo di Seta accord, all wrapped in a soft, powdery touch of musk.
The familiar, elegant shape of the bottles is captivating with a silver-colored cap engraved with the Ferragamo logo. The Foreste di Seta bottle evokes an enchanting shady landscape of weeds, green leaves and delicious berries, inhabited by adorable animals. Meanwhile, the Chieri di Seta bottle is reminiscent of an enchanting painting, featuring beautiful parrots, butterflies and plants gathered under a violet sky.
The motifs on each bottle are reproduced in an innovative ceramic decoration that is visible from all angles. The elaborately decorated bottles evoke fantastical visions, enchanting imagery and extraordinary stories about silk, and their beauty has made them sought-after objects, becoming collector's items to be treasured forever.
The new advertising campaign continues the collection's overall image, evoking dreams and magic to create a surreal world where the everyday transforms into the extraordinary. A surreal scenario featuring vibrant flora and fauna - giant animals, vibrant flowers and towering trees - celebrates the enchantment of the six Storie di Seta fragrances in the foreground.
#FERRAGAMO #StoriediSeta
(Left) Ferragamo Foreste di Seta Eau de Parfum
(Right) Ferragamo Chieri di Seta Eau de Parfum
50mL each 10,560 yen / 100mL each 14,850 yen *All prices include tax
Nationwide release on Wednesday, July 26, 2023
