SHIRO will be holding a limited-time event, "SHIRO HOLIDAY SPECIAL EVENT," from December 18th to 31st at the Cosmetics section on the first floor of the Isetan Shinjuku Main Building. They will be selling lipstick colors exclusive to Isetan Shinjuku and limited-edition fragrances to be released in January.


During the event, from December 18th to 24th, all five colors of the brand's popular lip product, "Ginger Lip Butter," exclusive to Isetan Shinjuku, will be available in limited quantities. "Ginger Lip Butter," which combines the functions of lip balm, gloss, and lipstick, is a popular item that uses ginger from Yano Farm in Kochi Prefecture, soaked in sunflower oil from Nayoro City, Hokkaido, and an extract extracted in-house. It plumps up lips while addressing vertical wrinkles.

"Ginger Lip Butter" (¥3,800 each)
The five colors, available exclusively at Isetan Shinjuku, are a reinterpretation of the brand's first lipstick, "Ginger Lipstick," which debuted in September this year, featuring brown and orange tones that have become top-selling lip items. They feature subtle shimmer and striking metallic shine.

With a selection of special colors that create a modern impression with just one application, such as "Juicy Red" for a wet-looking shine and "Honey Gold" for a glamorous nuance, you can enjoy trendy makeup that is perfect for this season of glamorous events.

"Solid Perfume" Sakura 219 (2,800 yen)
From December 25th to 31st, the limited edition fragrance "Sakura 219" series will be released in limited quantities ahead of its nationwide release in January 2020. This soft and gentle cherry blossom fragrance was created after 219 prototypes. The lineup includes two items: the "Eau de Parfum" (3,800 yen), which has a long-lasting, gorgeous fragrance, and the "Solid Perfume" (2,800 yen), which offers a delicate fragrance while also moisturizing.

From a top note of fresh fruit to a gorgeous floral middle note and a final note of sweet musk, the fragrance spreads with a freshness and invigoration, evoking the image of life sprouting in spring.

In addition, a limited-edition gift box for the holiday season will be available until December 25th, making it a perfect gift for a loved one. Of course, this is also a great opportunity to treat yourself after a busy year.