Limited edition colors now available in SHIRO's "Ginger Eyeshadow Palette"

Pink Cosmetics List for Spring: Vol. 2 - Romance Pink [EDITOR'S PICK]

SHIRO items are included in ANA's amenity kits on long-haul international business class flights!

Reservations required! SHIRO's popular fragrances, Mimosa and Peony, are back for a limited time

When will SHIRO's chocolate collection, which is just like chocolate, be released?

SHIRO's holiday event at Shinjuku Isetan features limited edition Ginger Lip Butter

SHIRO's 2019 Christmas gift set is here! It includes a limited edition face palette, nail polish, and popular lip butter.

From the cosmetic brand "shiro" to "SHIRO"

Shiro's summer cosmetics are cool and pale tones. Limited edition colors join the lineup for "Flax Nail" and "Essence Lip"

Shiro's Ginger Lip Butter has been upgraded, and a new Essence Lip, specializing in skin care, has also been released.

Natural cosmetics brand Shiro releases limited edition chocolate-scented collection "Chocolat"

Shiro will be releasing a new eyeshadow palette and eyebrow palette in four colors to brighten up your look in the new year.

Shiro's 2018 Holiday Jewelry Color Makeup Kit. Pre-orders start in October.

HALCA and YUCALI will be navigating the Isetan Mirror at Tokyo Midtown Hibiya. The largest store ever will also feature a shop-in-shop.

Shiro launches vibrant lipstick and innovative sunscreen, and opens its first flagship store in New York

The 2018 Spring/Summer collection from the natural cosmetics brand "shiro" highlights the texture and fragrance of its products.