Pan&, a brand of home-baked frozen bread, will open a limited-time shop themed around Christmas dinners with freshly baked bread at the Food Collection on the first basement floor of the Isetan Shinjuku store for four days from December 18th to 21st.


In recent years, word-of-mouth has spread that baked frozen bread is "tastier than bread bought at the bakery," and the market is beginning to expand to households. The secret to its deliciousness is that it is flash-frozen while still fresh, preventing the bread from deteriorating and preserving its fresh-baked flavor. Pan& is gaining popularity as bread that can be enjoyed freshly baked with meals.

To further spread the deliciousness of frozen bread, a limited-time shop will be opening with the theme of "Christmas dinners with freshly baked bread."


There are four varieties in the simple, classic series, which allow you to enjoy the delicious flavor of wheat made with domestic wheat and homemade yeast. The most popular of these is "Honey Soy (Honey Soy Milk Bread)" (2 pieces for 216 yen including tax), a soft bread with a subtle, gentle sweetness made with honey and soy milk made from 100% domestic soybeans.

The popular variety breads available on the online store are made in limited quantities and for a limited time, and include five types such as the seasonal "Rich Annou Sweet Potato and Cream Cheese Lupin" (2 pieces for 540 yen including tax) and "Espresso and Organic Chocolate Bread" (2 pieces for 480 yen including tax). The most popular item is the "Rich Three Cheese Coupe" (2 pieces for 320 yen including tax), which is luxuriously filled with three types of cheese: mozzarella, Gouda, and red cheddar. It has a chewy texture.


In addition, in collaboration with the cooking website "macaroni," they are also selling three types of hearty soups that are recommended for Christmas dinner. RF1 has recreated popular recipes in frozen soup form, including the "Heavy-Dipping Clam Chowder" (620 yen including tax), which has a mellow flavor with the savory flavor of bacon and the richness of cream, and the "Heavy-Dipping Tomato Chowder" (620 yen including tax), which has a mild flavor with the tartness of tomatoes and the richness of cream, and allows you to enjoy the flavor of sausage and vegetables.


An assortment of breads, the "Isetan Shinjuku Store Exclusive Pan & Recommended Bread Set" (3,950 yen including tax), is also available, allowing you to sample and compare various types of bread. This set includes four standard items, the popular variety breads "Rich Three Cheese Coupe" and "Fermented Butter Croissant," and the seasonal "Espresso and Organic Chocolate Bread," offering a combination of simple breads that go well with meals and breads that make for a luxurious snack.

The "Isetan Shinjuku Store Exclusive Premium Bread and Soup Pan & Set" (4,960 yen including tax), a special set of freshly baked bread and hearty soup, is a special set that includes three types of hearty vegetable soup, making it perfect for Christmas dinner.

There is also a campaign exclusive to Mitsukoshi Isetan web members. Registered Mitsukoshi Isetan web members who make a purchase of 1,200 yen or more will receive a gift set of two "Nature" or "Honey Soy" beer candies, on a first-come, first-served basis, for the first 20 customers each day (one per person).