The Hakone Bread Collection, a travel campaign featuring around 20 bakeries, cafes, and other establishments in the Hakone area, will be held from October 12th to December 1st.


The theme of this event is "How to enjoy bread that can only be found in Hakone." The stamp rally-style campaign brings together famous bakeries that offer unique breads in the Hakone area, around 20 stores selling bread-related items such as jams and miscellaneous goods, and unique Hakone spots where you can eat takeout bread. Leaflets distributed at major Hakone transportation stations and ports, including Odakyu Line stations and Hakone-Yumoto Station, as well as participating stores, introduce Hakone's bakeries, cafes, and recommended spots for takeout bread, organized by area. Additionally, participants receive one stamp for every 500 yen (tax included) spent at participating stores. Collect four stamps at two or more different stores, scan the QR code on the leaflet, and answer a questionnaire to receive a special event-exclusive tote bag. The limited-edition tote bag features an original design by Paris-based illustrator Makiko Tanaka, who has collaborated with Shiseido's Hanatsubaki Web and Pierre Hermé Paris. Present your Hakone Free Pass when making a purchase or using the pass at participating stores to receive special benefits and discounts, as well as special benefits exclusive to this event. For more information on participating stores, visit the Hakone Bread Collection special website (https://www.hakonenavi.jp/cp/pancollection/index.html) or check the leaflet.

Why not enjoy autumn in Hakone with bread from famous bakeries?