LONGCHAMP has released a video for its Spring/Summer 2015 advertising campaign.

The video was shot alongside the visuals for the same advertising campaign released last year. Alexa Chung was chosen as the campaign model and was filmed on the rooftop of the MAMO art center in Marseille, southern France.

On the day of the shoot, the art center's rooftop was opened to the public for the first time, and works by contemporary artist Daniel Buren were displayed. The iconic Le Pliage Heritage bag, along with its graphic coloring, expresses the brand's optimistic worldview. The video is filled with a sense of liberation, as Alexa carries the bag and walks under a brisk breeze and blue sky.

The background music will be Jungle's "Busy earnin'." The event will be streamed on the official website and social media, and Longchamp will also be taking over Omotesando Station on the subway for one week starting February 16th.