On February 18th, RALPH LAUREN will release a limited edition "Sakura Ricky Bag" (415,000 yen) at the Isetan Shinjuku store.

The "Sakura Ricky Bag" is a Japan-exclusive charity item, a specially designed version of the iconic bag. The blossoms in full bloom on the white calf leather and the eye-catching pink liner herald the arrival of spring.

To coincide with the sale of the bag, a pop-up shop will be running at the Isetan Shinjuku store from February 18th to 23rd. The shop will be located in West Park on the 4th floor of the main building, and all proceeds will be used to plant and maintain cherry blossom trees in areas affected by the Great East Japan Earthquake. A charity talk show featuring actress Kaho Minami will also be held during the period.