LONGCHAMP has announced the visuals for its SS15 advertising campaign. Alexa Chung has been chosen as the model for the SS15 campaign, marking her third appearance. Based on the brand's philosophy of "creative movement," Chung carries this season's iconic bags, including the mini-sized Le Pliage Heritage. The campaign visuals were shot at MAMO, an art center in Marseille, southern France. The rooftop was opened to the public for the first time for the occasion, and artwork by conceptual artist Daniel Buren was displayed. Within this, the graphic mood and coloring of the Longchamp 15SS collection unleashes the Maison's optimistic atmosphere.

The short film will be released online on February 9th. A behind-the-scenes video has been released on YouTube ahead of this. Jungle's "Busy earnin'" is used as the soundtrack.