LONGCHAMP will be holding an event at the Isetan Shinjuku store to commemorate the 20th anniversary of the release of its iconic bag, "Le Pliage." The event will run from November 26th to December 2nd.
To conclude the anniversary year, the event will feature the 20th anniversary high-end model "Le Pliage Heritage," the event-exclusive "Le Pliage Cuir," and "Sarah Morris Longchamp 2014," a collaboration with artist Sarah Morris. Also available will be "LE PLIAGE by LONGCHAMP" (Japanese edition/¥3,000), part of the "Memoir Collection" fashion book series published by Assouline, France, allowing visitors to fully experience the charm of this iconic bag.
The event will be held in the handbag promotion space on the first floor of the main building of Isetan Shinjuku. On the 29th, there will be a talk show with actress and model Akimoto Kozue, who is a fan of Le Pliage. In addition, five people who purchase Longchamp products on the 26th and 27th will be entered into a lottery to participate in a photo session with Akimoto Kozue.
Le Pliage is a long-selling product that has sold 32 million units worldwide. To date, the brand has collaborated with creators such as Tracey Emin, Jeremy Scott, and Mary Katrantzou to release a variety of items.
