British fragrance brand Boadicea the Victorious, which was so popular that all its products sold out at Salon de Parfum 2022 held at Isetan Shinjuku in October 2022, will be holding a limited-time pop-up in the Cosmetics/Fragrance section on the first floor of the main building of Isetan Shinjuku from March 1st to May 16th, 2023. 
 
[Debuting at Isetan Shinjuku on Wednesday, March 1st]
This fragrance embodies the glory of Britain, opening with top notes reminiscent of an English garden, including orange flower, cardamom, and coriander, before a leathery drydown creates a soft, reassuring finish. The Union Jack shield adorning the front of the Island Blue bottle is meticulously hand-enameled, one by one, at Britain's oldest pewter workshop.
 
Fragrance Type: Spicy Woody
Top Notes: Cardamom, Coriander
Middle Notes: Orange Flower, Neroli
Base Notes: Leather, Sandalwood, Ambergris
 
 
Pure Parfum Britannia
100mL 75,020 yen
 
 
【Product Lineup - Partial Excerpt】
 
 
Eau de Parfum Energizer
50mL 24,090 yen / 100mL 36,080 yen
 
A juicy scent overflowing with citrus juice and the bitter taste of the peel create an uplifting, positive, and energetic scent.
 

Eau de Parfum Empire
100mL 57,090 yen
A cheerful fragrance full of love and courage, combining ripe, juicy peach with pure white gardenia and rich jasmine.
 

Eau de Parfum Back to Paradise
100mL 120,010 yen
 
A joyous fragrance of seduction and passion, where enchanting violet, fresh pineapple and melting honey come together.
 

Eau de Parfum Vetiver Imperial
100mL 57,090 yen
 
A fresh and sophisticated fragrance that combines earthy vetiver with accents of black pepper and light citrus.
 
*All prices include tax
 
About Boadicea the Victorious
A luxury fragrance brand from the UK founded in 2008 that fully expresses the beauty, strength and nobility of Boadicea, the ancient Celtic queen who fought against the Roman Empire approximately 2,000 years ago. It combines tradition, history and timeless classic luxury. Each bottle shield is individually crafted by the skilled artisans of A.E. Williams, Britain's oldest pewter workshop with over 240 years of history. The unique fragrances are the work of Christian Provenzano and John Stephen, two leading perfumers who have created numerous world-renowned luxury fragrances. Crafted with the finest materials, the fragrance collection brings olfactory excellence to its collection, captivating people around the world.
 
 
 
 
 
■Available at
Nationwide stores
・Barneys New York Ginza Flagship Store *Available from Wednesday, March 1, 2023
・Barneys New York Yokohama Store *Available from Wednesday, March 1, 2023
*Some products may not be available.
 
Online Store
・Mitsukoshi Isetan Cosmetics Online Store meeco
https://meeco.mistore.jp/meeco/brand/013594/list
・Boudica The Victorious official website
https://www.boadiceaperfume.jp/
・Barneys New York official online store *Sales start from Wednesday, March 1, 2023
https://onlinestore.barneys.co.jp/
 
Inquiries:
S.T. Philosophy Co., Ltd.
TEL:03-5778-9035 (Reception hours 10:30-18:00 / excluding Saturdays, Sundays and public holidays)

[Debuting at Isetan Shinjuku on Wednesday, March 1st]
This fragrance embodies the glory of Britain, opening with top notes reminiscent of an English garden, including orange flower, cardamom, and coriander, before a leathery drydown creates a soft, reassuring finish. The Union Jack shield adorning the front of the Island Blue bottle is meticulously hand-enameled, one by one, at Britain's oldest pewter workshop.
Fragrance Type: Spicy Woody
Top Notes: Cardamom, Coriander
Middle Notes: Orange Flower, Neroli
Base Notes: Leather, Sandalwood, Ambergris

Pure Parfum Britannia
100mL 75,020 yen
【Product Lineup - Partial Excerpt】

Eau de Parfum Energizer
50mL 24,090 yen / 100mL 36,080 yen
A juicy scent overflowing with citrus juice and the bitter taste of the peel create an uplifting, positive, and energetic scent.

Eau de Parfum Empire
100mL 57,090 yen
A cheerful fragrance full of love and courage, combining ripe, juicy peach with pure white gardenia and rich jasmine.

Eau de Parfum Back to Paradise
100mL 120,010 yen
A joyous fragrance of seduction and passion, where enchanting violet, fresh pineapple and melting honey come together.

Eau de Parfum Vetiver Imperial
100mL 57,090 yen
A fresh and sophisticated fragrance that combines earthy vetiver with accents of black pepper and light citrus.
*All prices include tax
About Boadicea the Victorious
A luxury fragrance brand from the UK founded in 2008 that fully expresses the beauty, strength and nobility of Boadicea, the ancient Celtic queen who fought against the Roman Empire approximately 2,000 years ago. It combines tradition, history and timeless classic luxury. Each bottle shield is individually crafted by the skilled artisans of A.E. Williams, Britain's oldest pewter workshop with over 240 years of history. The unique fragrances are the work of Christian Provenzano and John Stephen, two leading perfumers who have created numerous world-renowned luxury fragrances. Crafted with the finest materials, the fragrance collection brings olfactory excellence to its collection, captivating people around the world.
POP UP SHOP Overview
[Store Information] Isetan Shinjuku Main Building, 1st Floor, Cosmetics/Fragrance
[Address] 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
[Business Hours] 10:00 AM - 8:00 PM
[Period] Wednesday, March 1, 2023 - Tuesday, May 16, 2023
[Contact Information] 03-3352-1111 (Main Line)
*Due to various circumstances, there may be changes to the planned products and plans. We appreciate your understanding.
 [Store Information] Isetan Shinjuku Main Building, 1st Floor, Cosmetics/Fragrance
[Address] 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
[Business Hours] 10:00 AM - 8:00 PM
[Period] Wednesday, March 1, 2023 - Tuesday, May 16, 2023
[Contact Information] 03-3352-1111 (Main Line)
*Due to various circumstances, there may be changes to the planned products and plans. We appreciate your understanding.
■Available at
Nationwide stores
・Barneys New York Ginza Flagship Store *Available from Wednesday, March 1, 2023
・Barneys New York Yokohama Store *Available from Wednesday, March 1, 2023
*Some products may not be available.
Online Store
・Mitsukoshi Isetan Cosmetics Online Store meeco
https://meeco.mistore.jp/meeco/brand/013594/list
・Boudica The Victorious official website
https://www.boadiceaperfume.jp/
・Barneys New York official online store *Sales start from Wednesday, March 1, 2023
https://onlinestore.barneys.co.jp/
Inquiries:
S.T. Philosophy Co., Ltd.
TEL:03-5778-9035 (Reception hours 10:30-18:00 / excluding Saturdays, Sundays and public holidays)




















