Graff has launched a fragrance collection inspired by the historic diamond, The Graff Lesedi La Rona.
Graff has a long legacy of cutting and polishing the world's rarest rough diamonds and creating exquisite diamond jewelry. With a unique presence in the luxury jewelry industry, the brand has brought to the world numerous diamonds of the highest brilliance.
The Graff Lesedi La Rona, a 302-carat square emerald cut, was cut from the 1,109-carat Lesedi La Rona, the second-largest diamond in history and the largest in the past century. Its name means "our light" in the Tswana language of Botswana, where it was discovered. After 18 months of meticulous analysis using state-of-the-art equipment and Graff's finest craftsmanship, the Graff Lesedi La Rona, a 302-carat square emerald-cut diamond, was certified by GIA as the largest and most beautiful diamond ever created, boasting the highest color and clarity. The Graff Lesedi La Rona was ultimately included in a stunning collection of 67 diamonds of the highest quality.
The Graff Lesedi La Rona, which created a new chapter in Graff's history, has now served as the inspiration for a new, exclusive fragrance collection of six. These fragrances incorporate the same rare perfume ingredients and meticulous craftsmanship that has built the House of Graff's legend. Created from the finest ingredients sourced from around the world, the fragrance collection is sure to captivate audiences with its countless charms, just like the countless beautiful facets of The Graff Lesedi La Rona.
Laurence Graff OBE
Celebrities also attended the fragrance launch. Actress Aya Omasa appeared wearing jewelry from Graff's popular collection, "The Graff Wildflower," along with the new fragrance.
The Graff Fragrance Collection
INSPIRED BY THE GRAFF LESEDI LA RONA DIAMOND
6 Eau de Parfum fragrances, 100ml each, ¥48,510 (tax included)
Lesedi La Rona I
Exquisite - Timeless - Sophisticated
Lesedi La Rona I opens with bright, sparkling citrus notes and spicy pink pepper, before evolving into the ethereal scent of exquisite iris, decadent patchouli (a plant from the mint family), and beautiful, mysterious leather.
Floral Woody Powdery
Top notes: Pink peppercorn, bergamot, mandarin, grapefruit, ylang-ylang
Mid notes: Iris, rose, Egyptian jasmine
Dry notes: Leather, white musk, patchouli, vanilla, amber, vetiver, moss, cedarwood, sandalwood, tonka bean
Lesedi La Rona II
Transparent - Enchanting - Multifaceted
Lesedi La Rona 2 opens with bright, sun-kissed citrus fruit and Moroccan neroli oil, then inspires with notes of peony and Sichuan pepper, while warm cashmere and vanilla bean add a seductive sweetness.
Citrus Woody
Top notes: Moroccan Neroli Oil, Lemon Fruit
Mid notes: Sichuan Pepper, Peony, Orange Flower
Dry notes: Cashmere, Vanilla Bean, Musk
Lesedi La Rona III
Romantic - Abundant - Mysterious
Lesedi La Rona III opens with the sparkling citrus notes of bergamot, enriched with fine saffron. A fusion of violet and Grasse rose dominates, with labdanum adding boldness and elegance.
Floral Chypre
Top notes: Saffron, Pink Pepper, Bergamot
Mid notes: Grasse Rose, Violet
Dry notes: Labdanum, Vanilla Bean, Patchouli
Lesedi La Rona IV
Mystery - Enchantment - Infatuation
Like a diamond capturing countless rays of light, the captivating scent of Lesedi La Rona IV captivates with its rich layers of fragrance. It opens with the beautiful scent of white rose petals, manuka honey and organic Bulgarian lavender, before evolving into a beautiful blend of Brazilian coffee and toasted Marcona almonds.
Oriental Gourmande
Top notes: Bulgarian organic lavender, white rose petals, Italian lemon
Mid notes: Manuka honey blossom, tonka bean
Dry notes: Brazilian coffee absolute, toasted marcona almond
Lesedi La Rona V
Sun - Radiance - Enchantment
Lesedi La Rona 5 is an almost divine blend of sun-kissed bergamot and neroli blossom, scented with enchanting flowers and rare ylang-ylang. Warmth is added with rich vanilla and sparkling amber in an exquisitely seductive blend.
Oriental Floral
Top notes: Bergamot, Heliotrope, Neroli Blossom
Mid notes: Turkish Rose, Violet, Ylang Ylang
Dry notes: Patchouli, Amber, Sandalwood, Vanilla
Lesedi La Rona VI
Sparkle - Allure - Sensuality
Lesedi La Rona VI begins with the captivating scent of Wild Orchid. Just as when the diamonds were cut from the rough, these rare flowers served as inspiration for the perfume's exceptional artistry. Midnotes of jasmine and orange blossom add classic elegance, while smoky Indian notes add sensual depth.
Woody Oriental
Top notes: Clove, Madagascar blackberry, wild orchid
Midnotes: Egyptian jasmine, orange blossom, pink pepper
Dry notes: Indian oud, vanilla
Bottle Design
The bottle shape was inspired by the emerald cut of the Graff Lesedi La Rona diamond. Its beautiful, iconic shape with long, smooth facets and three-dimensional detail is both eye-catching and elegant. The perfume bottle design also highlights the Graff logo and iconic motifs.
About Graff
Graff, the ultimate diamond jeweler with its flagship store on New Bond Street in London, is known worldwide for its commitment to only the finest, large diamonds. Founder and current Chairman Laurence Graff OBE, nicknamed the "King of Diamonds of the 21st Century," possesses a natural talent for discerning diamonds and a keen business sense. Since founding Graff in 1960, he has earned the trust of a prestigious clientele, including royalty, billionaires, and oil tycoons, creating a variety of exquisite jewelry pieces that seem out of this world.
Today, under CEO François Graff, the company operates more than 60 stores worldwide. As a true diamond company that handles everything in-house, from purchasing rough stones to cutting, polishing, and jewelry creation, Graff currently operates 11 stores in Japan, offering a wide range of products, from everyday items to bridal collections and high-end jewelry.
https://www.graff.com
Graff has a long legacy of cutting and polishing the world's rarest rough diamonds and creating exquisite diamond jewelry. With a unique presence in the luxury jewelry industry, the brand has brought to the world numerous diamonds of the highest brilliance.
The Graff Lesedi La Rona, a 302-carat square emerald cut, was cut from the 1,109-carat Lesedi La Rona, the second-largest diamond in history and the largest in the past century. Its name means "our light" in the Tswana language of Botswana, where it was discovered. After 18 months of meticulous analysis using state-of-the-art equipment and Graff's finest craftsmanship, the Graff Lesedi La Rona, a 302-carat square emerald-cut diamond, was certified by GIA as the largest and most beautiful diamond ever created, boasting the highest color and clarity. The Graff Lesedi La Rona was ultimately included in a stunning collection of 67 diamonds of the highest quality.
The Graff Lesedi La Rona, which created a new chapter in Graff's history, has now served as the inspiration for a new, exclusive fragrance collection of six. These fragrances incorporate the same rare perfume ingredients and meticulous craftsmanship that has built the House of Graff's legend. Created from the finest ingredients sourced from around the world, the fragrance collection is sure to captivate audiences with its countless charms, just like the countless beautiful facets of The Graff Lesedi La Rona.
"Large, exquisite diamonds are truly one of nature's most beautiful wonders. This has fueled my long-standing passion to create the world's most exquisite jewelry."
Laurence Graff OBE
Celebrities also attended the fragrance launch. Actress Aya Omasa appeared wearing jewelry from Graff's popular collection, "The Graff Wildflower," along with the new fragrance.
The Graff Fragrance Collection
INSPIRED BY THE GRAFF LESEDI LA RONA DIAMOND
6 Eau de Parfum fragrances, 100ml each, ¥48,510 (tax included)
Lesedi La Rona I
Exquisite - Timeless - Sophisticated
Lesedi La Rona I opens with bright, sparkling citrus notes and spicy pink pepper, before evolving into the ethereal scent of exquisite iris, decadent patchouli (a plant from the mint family), and beautiful, mysterious leather.
Floral Woody Powdery
Top notes: Pink peppercorn, bergamot, mandarin, grapefruit, ylang-ylang
Mid notes: Iris, rose, Egyptian jasmine
Dry notes: Leather, white musk, patchouli, vanilla, amber, vetiver, moss, cedarwood, sandalwood, tonka bean
Lesedi La Rona II
Transparent - Enchanting - Multifaceted
Lesedi La Rona 2 opens with bright, sun-kissed citrus fruit and Moroccan neroli oil, then inspires with notes of peony and Sichuan pepper, while warm cashmere and vanilla bean add a seductive sweetness.
Citrus Woody
Top notes: Moroccan Neroli Oil, Lemon Fruit
Mid notes: Sichuan Pepper, Peony, Orange Flower
Dry notes: Cashmere, Vanilla Bean, Musk
Lesedi La Rona III
Romantic - Abundant - Mysterious
Lesedi La Rona III opens with the sparkling citrus notes of bergamot, enriched with fine saffron. A fusion of violet and Grasse rose dominates, with labdanum adding boldness and elegance.
Floral Chypre
Top notes: Saffron, Pink Pepper, Bergamot
Mid notes: Grasse Rose, Violet
Dry notes: Labdanum, Vanilla Bean, Patchouli
Lesedi La Rona IV
Mystery - Enchantment - Infatuation
Like a diamond capturing countless rays of light, the captivating scent of Lesedi La Rona IV captivates with its rich layers of fragrance. It opens with the beautiful scent of white rose petals, manuka honey and organic Bulgarian lavender, before evolving into a beautiful blend of Brazilian coffee and toasted Marcona almonds.
Oriental Gourmande
Top notes: Bulgarian organic lavender, white rose petals, Italian lemon
Mid notes: Manuka honey blossom, tonka bean
Dry notes: Brazilian coffee absolute, toasted marcona almond
Lesedi La Rona V
Sun - Radiance - Enchantment
Lesedi La Rona 5 is an almost divine blend of sun-kissed bergamot and neroli blossom, scented with enchanting flowers and rare ylang-ylang. Warmth is added with rich vanilla and sparkling amber in an exquisitely seductive blend.
Oriental Floral
Top notes: Bergamot, Heliotrope, Neroli Blossom
Mid notes: Turkish Rose, Violet, Ylang Ylang
Dry notes: Patchouli, Amber, Sandalwood, Vanilla
Lesedi La Rona VI
Sparkle - Allure - Sensuality
Lesedi La Rona VI begins with the captivating scent of Wild Orchid. Just as when the diamonds were cut from the rough, these rare flowers served as inspiration for the perfume's exceptional artistry. Midnotes of jasmine and orange blossom add classic elegance, while smoky Indian notes add sensual depth.
Woody Oriental
Top notes: Clove, Madagascar blackberry, wild orchid
Midnotes: Egyptian jasmine, orange blossom, pink pepper
Dry notes: Indian oud, vanilla
Bottle Design
The bottle shape was inspired by the emerald cut of the Graff Lesedi La Rona diamond. Its beautiful, iconic shape with long, smooth facets and three-dimensional detail is both eye-catching and elegant. The perfume bottle design also highlights the Graff logo and iconic motifs.
About Graff
Graff, the ultimate diamond jeweler with its flagship store on New Bond Street in London, is known worldwide for its commitment to only the finest, large diamonds. Founder and current Chairman Laurence Graff OBE, nicknamed the "King of Diamonds of the 21st Century," possesses a natural talent for discerning diamonds and a keen business sense. Since founding Graff in 1960, he has earned the trust of a prestigious clientele, including royalty, billionaires, and oil tycoons, creating a variety of exquisite jewelry pieces that seem out of this world.
Today, under CEO François Graff, the company operates more than 60 stores worldwide. As a true diamond company that handles everything in-house, from purchasing rough stones to cutting, polishing, and jewelry creation, Graff currently operates 11 stores in Japan, offering a wide range of products, from everyday items to bridal collections and high-end jewelry.
https://www.graff.com
