On February 8, 2023, MIU MIU, known for creating sophisticated, feminine fragrances that exude a playful spirit, will release a limited-edition new fragrance, "Fleur de Lait Eau de Parfum," which evokes the sweet joys of girlhood and evokes the cheerfulness that is characteristic of Miu Miu. A campaign will also be held to commemorate the launch.
Campaign Movie
The cheerful and nostalgic advertising campaign, photographed by Osma Havilati and directed by Billy Tomasan, playfully portrays the fragrance bottle itself as a dessert. The new Miu Miu Fleur de Lait Eau de Parfum beautifully captures the carefree days and happiness of girlhood.
https://youtu.be/YybICezMBxU
FragranceMemories
"Fleur Fleur de Lait Eau de Parfum transports you back to the carefree days of childhood, immersing you in nostalgic and precious memories, like the moment you savored Proust's madeleines. The fragrance's name and ingredients pay homage to Mango Pomelo Sago, a popular Asian dessert. Its beautifully harmonious floral-fruity scent instantly evokes the refreshing taste of Mango Pomelo Sago, along with fond memories of sharing it with loved ones.
Created by legendary perfumer Daniela Andrier, who has created numerous Miu Miu fragrances, Fleur de Lait Eau de Parfum employs osmanthus instead of lily of the valley, the brand's signature heart note, to beautifully capture life's sweetest and most special moments through a comforting scent.
The top note, juicy mango, perfectly recreates the delicious fruity scent of mango-pomelo sago, elevated by the delicate floral scent of Chinese osmanthus. The base note, coconut milk, brings the fragrance together with a delightful, enveloping fragrance.
Bottle Design
Fleur de Lait Eau de Parfum follows the iconic design of Miu Miu's signature bottle, incorporating the color white, reminiscent of a fragrance inspired by sweet and pure memories. The quilted glass bottle features a pale blue disc at the top and a feminine yellow-gold logo at the neck. The packaging, in the same shade of blue, is also decorated with gold lettering, creating an elegant impression.
Miu Miu Fleur de Lait Eau de Parfum
50mL 16,500 yen (tax included)
100mL 23,100 yen (tax included)
*Limited quantity release on Wednesday, February 8, 2023
【Campaign Information】
A campaign to commemorate the release of "Miu Miu Fleur de Lait Eau de Parfum" will be held at the same time. Customers who purchase Miu Miu fragrance products for 19,800 yen or more (tax included) will receive an original pouch as a gift. (Limited quantity, while supplies last)
For more information, click here≫≫https://bit.ly/3HridkZ
>
Miu Miu fragrance product lineup
https://latelierdesparfums.jp/pages/miu-miu
Miu Miu fragrance stores
https://latelierdesparfums.jp/pages/shops?&brand=miu-miu
>
Campaign Movie
The cheerful and nostalgic advertising campaign, photographed by Osma Havilati and directed by Billy Tomasan, playfully portrays the fragrance bottle itself as a dessert. The new Miu Miu Fleur de Lait Eau de Parfum beautifully captures the carefree days and happiness of girlhood.
https://youtu.be/YybICezMBxU
FragranceMemories
"Fleur Fleur de Lait Eau de Parfum transports you back to the carefree days of childhood, immersing you in nostalgic and precious memories, like the moment you savored Proust's madeleines. The fragrance's name and ingredients pay homage to Mango Pomelo Sago, a popular Asian dessert. Its beautifully harmonious floral-fruity scent instantly evokes the refreshing taste of Mango Pomelo Sago, along with fond memories of sharing it with loved ones.
Created by legendary perfumer Daniela Andrier, who has created numerous Miu Miu fragrances, Fleur de Lait Eau de Parfum employs osmanthus instead of lily of the valley, the brand's signature heart note, to beautifully capture life's sweetest and most special moments through a comforting scent.
The top note, juicy mango, perfectly recreates the delicious fruity scent of mango-pomelo sago, elevated by the delicate floral scent of Chinese osmanthus. The base note, coconut milk, brings the fragrance together with a delightful, enveloping fragrance.
Bottle Design
Fleur de Lait Eau de Parfum follows the iconic design of Miu Miu's signature bottle, incorporating the color white, reminiscent of a fragrance inspired by sweet and pure memories. The quilted glass bottle features a pale blue disc at the top and a feminine yellow-gold logo at the neck. The packaging, in the same shade of blue, is also decorated with gold lettering, creating an elegant impression.
Miu Miu Fleur de Lait Eau de Parfum
50mL 16,500 yen (tax included)
100mL 23,100 yen (tax included)
*Limited quantity release on Wednesday, February 8, 2023
【Campaign Information】
A campaign to commemorate the release of "Miu Miu Fleur de Lait Eau de Parfum" will be held at the same time. Customers who purchase Miu Miu fragrance products for 19,800 yen or more (tax included) will receive an original pouch as a gift. (Limited quantity, while supplies last)
For more information, click here≫≫https://bit.ly/3HridkZ
>
Miu Miu fragrance product lineup
https://latelierdesparfums.jp/pages/miu-miu
Miu Miu fragrance stores
https://latelierdesparfums.jp/pages/shops?&brand=miu-miu
>
