Mitsukoshi Isetan publishes its seasonal catalog, "EXCELLENT WOMEN," four times a year. Packed with highlights, the catalog condenses the trends of the upcoming season, showcasing the latest luxury brand items and fashion stories in collaboration with cutting-edge artists, all based on four key themes derived from Mitsukoshi Isetan's unique direction.

The latest issue, released this month, proposes sensual styles that appeal to the emotions and senses, based on the keywords "Free, graceful, open, and enjoying being a woman." This time, we will introduce noteworthy brands and trend keywords for the Spring/Summer 2019 season.

PATEK PHILIPPE

Since its founding in 1839, Patek Philippe has reigned supreme among watchmakers by pursuing innovation while preserving its traditions. These exclusive timepieces maintain a timeless artistry and elegance, unaffected by passing trends. Their simple yet distinctive, elegant, and one-of-a-kind style captivates not only watch enthusiasts but also fashion lovers worldwide.

＞Click here for the article on Patek Philippe.

BURBERRY

Burberry has embarked on a new chapter with the appointment of Riccardo Tisci as Chief Creative Officer. The debut collection, themed "Kingdom," draws inspiration from the history, diversity, and ever-evolving city of London, offering urban pieces that embody the current mood by combining the brand's signature with a contemporary twist.

＞Click here for more articles on BURBERRY

DIRECTION

■KEYWORD 1: DAILY COUTURE
The new fashion staple is a hybrid style that combines sporty and streetwear with couture elements. Incorporate hard elements into the beautiful lace pieces that are characteristic of couture brands, or coordinate active outerwear made from technical materials with feminine bottoms. Enjoy free-spirited "daily couture" is at the forefront of spring/summer trends.

■KEYWORD 2: SENSUAL FEMININE
Intimate motifs inspired by bustiers and slip dresses, as well as items with elegant transparency, are also emerging as trend codes. Key colors are soft pastels and hard black, which expresses strength. Occasionally, boldly show some bare skin to exude a sensual charm that is not usually shown. Expressing femininity without pandering is the key to discovering a new you.

＞Click here for the article on SENSUAL FEMININE

■KEYWORD 3: RELAX ELEGANCE
The way of an adult who knows everything about fashion is to enjoy comfortable style with elegance. For the Spring/Summer 2019 season, basic coats and dresses are being given a luxurious update with drapes and ruffles. Also noteworthy are the long, lean silhouettes created by smooth materials. Focusing on high-quality materials and silhouettes, we aim for the ultimate in simple sophistication.

＞Click here for the RELAX ELEGANCE article


■KEYWORD 4: NAUTICAL UNIFORM
The upcoming Spring/Summer season will also shine a spotlight on uniform-like styles, featuring feminine reinterpretations of men's tailored jackets and officer jackets. Classic marine styles have evolved into cool styles with bolder stripes and cuts than ever before. Coordinate your jewelry with tricolor and other "colors."



Now that the countdown to the spring/summer season has begun, create your own latest wish list using the trending keywords unravelled by Excellent Woman.
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Click here to view the "Excellent Woman" digital catalog.
URL:https://my.ebook5.net/isetan/excellentwoman/
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