Salvatore Ferragamo will debut its first monogram collection, the "Gancini Collection," at a pop-up at THE FLAT in Omotesando from January 16th to 20th.


The Gancini motif is a beloved staple icon of Salvatore Ferragamo. Combining the functions of a logo and a metal piece, the Gancini is unique in both form and function, embodying the values of Salvatore Ferragamo itself. Now, women's creative director Paul Andrew has updated the Gancini collection with a more modern, accessible, and graphic monogram. This new Gancini motif will continue to be a key part of the brand's collections.
Gancini Collection Bag (¥240,000) The Gancini Collection will debut at a pop-up at THE FLAT in Omotesando from January 16th to 20th. With street culture as its primary reference, the pop-up store will be decorated with a setting inspired by urban art seen in the work of Keith Haring.

The store's interior, with its distinctive atmosphere and street elements reminiscent of a cityscape, utilizes contrasting colors and features pop art that highlights Gancini's graphics, as well as a design that incorporates curves reminiscent of a skate ramp. The venue also features interactive animations, such as a Gancini-themed nail station and a virtual runway photo booth, allowing customers to experience the world of Gancini with all five senses.