Daily skincare is essential for maintaining healthy skin. Since skin changes even with the slightest environmental changes and depending on your own condition, choosing skincare cosmetics can be tricky.

This time, we've picked out the most loved and best-selling skincare items in the cosmetics section of Isetan Shinjuku in 2018, categorized by category. Everyone's skin type is different, but we're all interested in the products everyone supports! Be sure to use this as a reference when searching for your best cosmetics. (Based on sales figures from January to September 2018)

Isetan Shinjuku Store Bestselling Cosmetics 2018 [Makeup Edition]

01. Make-up Remover

THREE's Balancing Cleansing Oil gently spreads on delicate skin, clearing away impurities and dead skin cells. It effectively removes makeup, even with UV protection and waterproof makeup, for a deep cleanse down to the pores. It removes excess sebum, leaving skin clear and free of dullness and roughness. It also prevents dryness, making it a recommended cleanser for winter, when skin tends to become dry. Take a deep breath and massage in the botanical scents to relax both your body and mind. This cleansing oil allows you to enjoy your daily cleansing time like an aromatherapy session.


THREE "Balancing Cleansing Oil" 185ml (¥4,860 including tax)

02. Face wash

POLA's "B.A. Wash" facial cleanser creates voluminous foam that envelops the entire face, cleansing while protecting skin's moisture. When thoroughly lathered, it transforms into a creamy, rich, and sticky foam. Like a foam mask, this product envelops your skin in a rich, thick lather that thoroughly removes impurities from pores (stratum corneum). It leaves skin moist, soft, and translucent, leading to beautiful, radiant skin. Like cleansing, washing your face is an important step for enhancing the absorption of subsequent products like toners and serums, so choose your products carefully.


POLA "B.A. Wash" 100g (¥10,800 including tax)

03. Skin toner

ALBON's signature best-selling product, the Medicated Skin Conditioner Essential. This medicated lotion, affectionately known as "Sukikon," contains moisturizing Job's Tears extract and promotes healthy skin. It keeps skin healthy, even when the seasons change or the environment changes, preventing roughness and dryness and providing a pleasant firming effect. Its refreshing texture and scent are also key factors that have made it a favorite for many years! Many people apparently keep this lotion in their makeup racks so they can use it whenever they feel their skin is feeling a bit unwell. This toner is a staple in the Japanese skincare world. If you've been curious about it but haven't tried it yet, why not take this opportunity to give it a try?


ALBION "Medicated Skin Conditioner Essential [Quasi-drug]" 165mL (¥5,400 including tax)

04. Milky Lotion

DECORTÉ's softening milk, "Prime Latte," is popular among those who prefer a refreshing texture. This is a "pre-form emulsion" that can be used before applying toner. This product improves the absorption of the next lotion you use, and has a boosting effect that supports its effectiveness, leaving your skin soft and supple from within. Formulated with fruit and plant-derived oils, including avocado oil, which is so nutritious it's sometimes called the butter of the forest, it leaves your skin moisturized and provides lasting, rich moisturizing effects. It also supports the skin's barrier function, making it less susceptible to roughness and dryness.


COSME DECORTE "Prime Latte" 150mL (¥4,725 including tax)

05. Serum

This Shiseido serum is your partner for achieving fresh, moisturized skin that's always in top condition. It leads to smooth, even skin texture. It creates intense beauty. It maintains skin health at all times. We've uncovered the key to nurturing your inner skin defense, even in harsh environments. Immune Generation Technology, which captures the vitality of nature, prepares for not only current but also future skin problems, leaving skin smooth, hydrated, and overflowing with unwavering beauty.


"SHISEIDO Ultimune Power Infusing Concentrate N"
¥8,640 (30mL) ¥12,960 (50mL)

06. Beauty oil

Just by incorporating this into your nighttime skincare routine, your skin will be noticeably more hydrated the next morning! Many people say that Kiehl's (since 1851) "Midnight Botanical Concentrate" is a popular oil with a light texture and a non-greasy feel. Formulated with essential oils and three plant-derived ingredients, this product provides intensive care while you sleep. It also has a relaxing aroma.


Kiehl's "Midnight Botanical Concentrate" 30mL (¥6,480 including tax)

07. Eye care

The skin around the eyes is only about one-third as thick as the cheeks. This area's protective function is weak, so careful eye care is essential. Many people are interested in it, but haven't yet incorporated it into their daily skincare routine. POLA's B.A Eye Zone Cream focuses on firming and adding volume to the eye area, and its rich texture adheres to the skin. It's an item that gives your eyes a moisturized, firm, and three-dimensional look. Despite being a rich cream, it's lightweight, making it a great choice for those who don't like the stickiness that's typical of creams. Another plus is the floral woody scent, which will boost your skincare motivation.


POLA "B.A Eye Zone Cream" 26g (¥19,440 including tax)



Also check out the Isetan Shinjuku Store's 2018 Bestselling Cosmetics [Makeup Edition]!