Yves Saint Laurent launches new black heart lipstick, Volupté Plump in Color

Event Date:2019.02.06
Dec 6, 2018
Yves Saint Laurent's popular "Volupté" lipstick series now includes a new product: "Volupté Plump-in-Color" (4,300 yen).


This new version of the wildly popular "Rouge Volupté Shine" lipstick, which has sold "one every seven seconds worldwide since its release in 2013," adds plumping effects to the lipstick. The centerpiece of the new "Volupté Plump-in-Color" is a black heart. The heart contains natural peppermint oil and menthol, providing a refreshing, pleasant sensation. It also contains black pearl powder, which creates a mirror-like reflective effect that makes lips appear plumper.


Outer Core Contains six beauty oils, including macadamia nut oil, and has a creamy texture that melts at body temperature. Like Rouge Volupté Shine, it gives lips a wet, glossy feel and coats them to lock in the color when first applied, for lasting vivid color and shine. It also contains pomegranate extract and coconut oil, which have high beauty benefits, to increase moisture in the lips and protect them from dryness.

The lineup will include eight colors, including two limited edition colors, and is scheduled to be released on February 6th.



In addition, 12 new colors have been added to Rouge Volupté Shine (4,100 yen). From dazzling reds and oranges to fuchsia and plum, the new colors are perfect for flattering your skin. With a wide range of colors to choose from, you're sure to find the perfect one.

YSL's No. 1 best-selling lipstick, Volupté, is being promoted as the new makeup ambassador, and its 17-year-old it model, Kaia Gerber, appears in the new campaign visuals, capturing the edgy, youthful spirit of the series.
編集部
  • "Volupte Plump in Color" (4,300 yen each)
  • "Volupte Plump in Color" (4,300 yen each)
  • "Rouge Volupte Shine" (4,100 yen each)
  • "Rouge Volupte Shine" (4,100 yen each)
  • No. 1 Mad Nude
  • No. 6 Lunatic Red
  • No. 2 Dazzling Fuchsia
  • No. 7 Furious Gold
  • No. 3 Insane Pink
  • No. 4 Exposing Coral
  • No. 5 Delirious Orange Delirious Orange
  • No. 8 Dramatic Plum
  • No. 79 Coral Plume
  • No. 80 Chili Tunique
  • No. 81 Coral Aviator
  • No. 82 Orange Crêpe
  • No. 83 Rouge Cape
  • N84 Red Cassandre
  • No. 85 Burgundy Love Burgundy Love
  • No. 86 Mauve Cuir
  • No. 87 Rose Afrique
  • No. 88 Rose Nu
  • No. 89 Rose Blazer
  • No. 90 Plum Tunique Plum Tunic
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