Parfums Christian Dior has released an improved version of its most popular lip product, the Dior Addict Lip Maximizer, with fresh new colors and a glitter effect. The new product will be available from January 11, 2019.

Dior Addict Lip Maximizer (¥3,600), the No. 1 popular lip product, has been loved for over 10 years for its unique formula that plumps and hydrates lips. Formulated with hyaluronic acid for 24-hour hydration, marine-derived collagen, and capsaicin (a chili pepper seed extract), this formula delivers comfort and a stunning finish. This star product is now even more powerful, with the same flawless formula, but with fresh new colors and glitter effects. The lineup includes seven colors: five lustrous, glossy shades—Pink, Raspberry, Berry, Coral, and the ultra-sexy Rosewood—that capture the natural glow and sparkle with delicate, multicolored glitter. The lineup begins January 1, 2019, at the official online boutique.


In addition, "Dior Addict Lip Glow Max" (¥3,800), a candy-like twist of two colors, will be released on January 1, 2019. It responds to each person's lip moisture and pH to bring out their natural rosy complexion and create a radiant, joyful, and cute smile, like you've just been kissed. One shade is richly formulated with color pigments, while the other contains delicate, sparkling pearl pigments for maximum shine, brilliance, and color. Lips enveloped in vibrant color and shine will radiate a new, eye-catching sparkle.

In addition, an event where you can get your hands on the Dior Addict Lip Maximizer early will be held at The Stage on the first floor of the Isetan Shinjuku Main Building from January 3rd to 8th, 2019. The venue will be enveloped in a veil of fluttering flower petals, and exclusive color collections, including the Eyeshadow Palette 5 Couleurs, will also be available for purchase.