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A look back at the Heisei era through makeup. Time travel from the bubble, gyaru, and yurufuwa eras to the future!

Nov 25, 2018

2014 - Present (2014-2018)
80s and 90s trends are making a comeback, with a relaxed, bubble-era revival





Makeup saw a slightly more mature focus on "lady" and "fashion." Bright, short, and thick eyebrows, reminiscent of the bubble era, were a defining feature. Bright lipsticks, including red, vibrant rose, and vivid pink, which hadn't been seen for a while, returned to fashion for the first time since the bubble era. Bob styles became a trend in hair, and thin, down-swept bangs, known as "swept-up bangs" or "bare-shape bangs" during the bubble era, became popular again as "see-through bangs."

→Next up: a time trip to the future!
Akiko Hanazawa
  • Seven beauty trends of the Heisei era
  • 1989-1993 (Heisei 1-5) ＜Bubble gorgeousness that evokes the remnants of the Showa era＞
  • 1989-1993 (Heisei 1-5) ＜Bubble gorgeousness that evokes the remnants of the Showa era＞
  • 1994-1998 (Brown hair, thin eyebrows, small face makeup influenced by the supermodel boom)
  • 1994-1998 (Brown hair, thin eyebrows, small face makeup influenced by the supermodel boom)
  • 1999-2003 (1999-2003) <The evolution of gyaru makeup with bold eye-lined eyes and bronze skin>
  • 1999-2003 (1999-2003) <The evolution of gyaru makeup with bold eye-lined eyes and bronze skin>
  • 2004-2008 (Heisei 16-20) <The boom in feminine makeup aimed at increasing popularity>
  • 2004-2008 (Heisei 16-20) <The boom in feminine makeup aimed at increasing popularity>
  • 2009-2013 (Heisei 21-25) <The trend is driven by relaxed, soothing, and cute, grown-up girls>
  • 2009-2013 (Heisei 21-25) <The trend is driven by relaxed, soothing, and cute, grown-up girls>
  • 2014 to present (2014-2018) <The return of trends from the 80s and 90s, a revival of the casual bubble era>
  • 2014 to present (2014-2018) <The return of trends from the 80s and 90s, a revival of the casual bubble era>
  • What are the future trends in hair and makeup? <Futuristic>
  • What are the future trends in hair and makeup? <Futuristic>
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