The Latest in Fashion Trends | FASHION HEADLINE

BEAUTY

A look back at the Heisei era through makeup. Time travel from the bubble, gyaru, and yurufuwa eras to the future!

Nov 25, 2018

2009-2013
Soft, soothing, and cute, mature women are leading the trend





Like fashion, makeup also saw a growing trend toward a relaxed, natural look, with trends such as "under-eye bag makeup" that uses pearl highlights on the lower eyelids and "after-bath blush" that applies blush high on the cheeks emerging. For hair, popular styles included perms and curls with curling irons to create a soft, fluffy look, as well as natural styles with inward-curling ends that give off an airy, airy feel.

→Next, time travel to 2014 - the present!
Akiko Hanazawa
  • Seven beauty trends of the Heisei era
  • 1989-1993 (Heisei 1-5) ＜Bubble gorgeousness that evokes the remnants of the Showa era＞
  • 1989-1993 (Heisei 1-5) ＜Bubble gorgeousness that evokes the remnants of the Showa era＞
  • 1994-1998 (Brown hair, thin eyebrows, small face makeup influenced by the supermodel boom)
  • 1994-1998 (Brown hair, thin eyebrows, small face makeup influenced by the supermodel boom)
  • 1999-2003 (1999-2003) <The evolution of gyaru makeup with bold eye-lined eyes and bronze skin>
  • 1999-2003 (1999-2003) <The evolution of gyaru makeup with bold eye-lined eyes and bronze skin>
  • 2004-2008 (Heisei 16-20) <The boom in feminine makeup aimed at increasing popularity>
  • 2004-2008 (Heisei 16-20) <The boom in feminine makeup aimed at increasing popularity>
  • 2009-2013 (Heisei 21-25) <The trend is driven by relaxed, soothing, and cute, grown-up girls>
  • 2009-2013 (Heisei 21-25) <The trend is driven by relaxed, soothing, and cute, grown-up girls>
  • 2014 to present (2014-2018) <The return of trends from the 80s and 90s, a revival of the casual bubble era>
  • 2014 to present (2014-2018) <The return of trends from the 80s and 90s, a revival of the casual bubble era>
  • What are the future trends in hair and makeup? <Futuristic>
  • What are the future trends in hair and makeup? <Futuristic>
Related Articles
RECOMMEND
PICK UP
  1. TOP
  2. BEAUTY
  3. A look back at the Heisei era through makeup. Time travel from the bubble, gyaru, and yurufuwa eras to the future!
Back to Top